4 Great Secrets Of Press Release Writing

Every trade or job performed has its own secret and press release writing is no exception to this common rule. While thousands of press releases are hitting the press and Internet on regular basis, only few of them are achieving the desired success level. If you take a close look at the reasons behind it you will find that those who have failed to make the mark are unaware of the four great secrets of press release writing.

It Does Not Matter Whether You are Doing it Yourself or Hiring Some Professional Service

It won’t matter the way the press release writing is taken up.

You may do them yourself; or
You may engage some professional and experienced writing services.
In either case the secrets remain equally useful but one thing is certain. An experienced professional agency with their expertise, resources, and in depth knowledge is better placed to handle the secrets for success of the press releases created.

These Secrets are More Pertinent for Press Releases Containing Statistics

You should appreciate the fact that these four secrets are better suited for the press release writing that contains statistics of some kind. It does not mean they are not suitable for other types of press releases but when used in statistical press releases, they can enhance the effectiveness of the press release manifold. These four methods have the capability of transforming dry and boring press release into a winning factor grabbing media attention.

First Secret is Providing Visual Appeal in Press Release Writing

First and foremost among the four secrets is providing visual appeal to the press release writing.

Visuals will help media people to easily connect with the figures and contents in the press release;
Visual references may include the number of people in a procession;
Such numbers can be related to some other numbers emphasizing their importance, and
Creating such relation of statistics will make the press release more newsworthy.

Second Secret is Providing Clarity in the Press Release Writing So that They Are Comprehensible

Unless the press release writing is easily comprehensible, there is every possibility that the media is going to ignore it.

Media is concerned and interested in straightforward and simply narrated news; and
You must avoid industry jargons and technicalities in the writing process.

Third Secret of Successful Press Release Writing is Working on Human Point of Interest

It is always good to understand what the end readers desire and work from that point of view in the press release writing. It will make the release more acceptable for the media and target audience.

Fourth and Final Secret is that Press Release Should be Supported with Fact Sheet

Your press release writing must be based on facts and not fiction to make it really successful. Ensure high quality, error free, concise and information filled writing.

Writing press releases targeting the media is a difficult task and these are the four secrets that could make all the difference between successful and failed press releases.

4. Always refer to a fact sheet for writing a great PR and verify company statistics before submitting final draft for printing to ensure quality, error-free, concise text

Turn a simple piece of company data into an effective press releasing writing tool with the help of a fact sheet. Using this strategically, a good PR writer can perk up boring facts and figures about the company, transforming them into easily digestible nuggets of information