Content marketing is crucial for small business success. Not only does it strengthen brand image, it also impacts positively on ROI.

Studies have shown that traditional marketing techniques are becoming less effective in attracting new prospects to business. Those strategies are also costly and time-consuming as businesses have to go out in the cold to prospect for clients.

Unlike the old, traditional techniques, inbound marketing reflects the realities of the present day consumer. It is effective because, instead of working assiduously to bring clients to your doorstep, clients find out about your business and become leads based on their personal convictions.

If you’re a smart entrepreneur, you should prefer the latter option which produces better results. Here are 4 inbound marketing techniques you should leverage for a successful small business.

Blog content

There’s no doubt that producing quality blog content increases your web visibility. Content marketing expert, Neil Patel, is a big advocate for creating regular content to generate more leads for business.

To really help your audience solve their problems, you should produce a wide range of content such as infographics, video, lists, how-to guides etc. Clients naturally get drawn in when they always get fresh, useful content on your blog. and this strengthens your lead generation prospects.

Small business SEO

With the rate at which small businesses are springing up, the struggle to remain relevant in the industry gets tougher every day. Therefore, there’s the need to leverage SEO to increase your company’s visibility in search engine results.

The need to perform small business SEO is necessitated by the fact that 59% consumers use a search engine, like Google, to look for companies in their area.

So instead of always producing great content and expecting consumers to find out about your business blog, you should optimize information on your business’ website, update your business listings on local websites, and engage your audience regularly on social media.

Lead magnet

In addition to creating great blog content, your ability to incorporate a valuable lead magnet in your blog creates an influx of lead prospects for your business. Lead magnets are typically free valuable materials that are helpful to your blog readers; say an eBook or a report.

The goal of the lead magnet, according to Digital Marketer, is to maximize the number of targeted leads you are getting for an offer. For example, Backlinko’s lead magnet is an eBook teaching you how to get 25,000 unique visitors a month. This alone has generated a lot of traffic and fresh leads to his site.

As a small business owner, your lead magnet should be something that your blog readers would find relevant and highly helpful.

Guest blog

Guest blogging is the act of creating guest posts on authoritative sites to get backlinks to your website or blog. Publishing your content on another blog plays a central role in inbound marketing because it allows you to penetrate areas where you’re relatively unknown.

However, you should only publish your guest posts on blogs that are related to your industry. Most content marketers make this mistake a lot, and it cripples their inbound marketing efforts.


Inbound marketing plays a great role in your overall content marketing campaign. If you carefully implement the strategies highlighted here, your small business will grow in leaps and bounds and you’ll edge out your competitors in no time.

Author's Bio: 

Hafiz is a freelance writer, content strategist and online entrepreneur. He helps businesses to build brand awareness, get more inbound traffic, engage their target audiences, generate more leads, and increase sales. Follow him on twitter and LinkedIn