In the world that everything turns digital, there's a marked shift in consumer preferences towards media and content consumption. Now that human's attention span has dropped to eight seconds, it's a challenge for marketers to create compelling and concise content so they can grab the audience's attention.

That's where explainer videos come in. This type of video offers a succinct explanation with engaging visuals to nail the audience's attention and hold it. However, the good thing won't stop there. There's much more of the benefits you can reap with well-crafted explainer videos.

Let's jump right in!

#1. Skyrocket Conversion Rates
This is probably the most visible benefit of creating explainer videos. According to the latest expert roundup, most marketers and website agencies found an increased conversion rate after they created an explainer video. This engaging type of video makes it easier for them to sell more with less effort.

As it says on the tin, explainer videos are created to explain things. Quickly. Concisely. Memorably. It makes it easy for viewers to convert into lifelong customers.

Explainer videos increase their email open rates, interact better on their chat system, educate customers better, visualize the product in action smartly, and more quickly. And all of them boil down to one thing: an increase in conversion rate.

#2. Engage More Customers
Explainer videos offer both compelling visual and intriguing audio elements. It helps potential customers to understand better about your brand without having to read text-heavy, boring paragraphs of user manuals.

Not to mention that explainer videos are short and concise so it can deliver your brand message smoothly without overwhelming your potential customers.

When you involve animation in your explainer video, the explanation can be much more engaging and enjoyable. The endearing characters or motion combined with story-driven narration can be a reason for the potential customers to keep coming back for more videos.

#3. Increase Brand Awareness
In the world where internet users are constantly bombarded with tons of content, you can cut through the noise and make your brand stand out with explainer videos.

First and foremost, that's because explainer videos are incredibly shareable, so you can share them across your digital channel at just your fingertips.

Also, including this type of video on your website can higher your opportunities to appear on the top page of Google's search results. And that's how your potential customers can easily find you.

#4. Demonstrate The Products
No one has enough time to read a whole user manual or instructions just to operate a product or service they are interested in purchasing. In this matter, an explainer video can also be an ideal medium to show how your product or service works effortlessly.

It breaks down even the complex topic into snackable chunks, so your potential customers understand exactly how your brand makes their lives easier.

Once you teach them how they can use the product or service and how it'll look in real life, it'll help build customer loyalty and trust in no time.

Summing Up

The reason why marketers are jumping into the explainer video bandwagon isn't just because everyone is doing it but because it's highly effective to grow their business.

From increasing conversion to demonstrating your product, explainer videos offer you tons of benefits so that you can expand your business off the ground seamlessly. So, if you're looking for a highly-performing content that can improve your overall marketing strategy, explainer videos definitely deserve your attention.

Author's Bio: 

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps business increase conversion rates, close more sales and get positive ROI from explainer videos (in that order)..

Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: https://www.linkedin.com/in/andreoentoro/