There’s no perfect way to run a business. However, there are ways which definitely work better than others. Having a business strategy is crucial in order for your business to prosper. More importantly, though, is having one that is able to succeed how it should. Here are four signs your business strategy isn’t working and how to revamp it.

Improper Planning

Just because you think that you have a million dollar idea doesn’t mean you’ll be able to cash in. Having an idea is one thing, but if you’re unable to see it through, it’s essentially worthless. You want to utilize strategic alignment to your best advantage. With strategic alignment, you bring your workplace’s existing resources in line with whatever objective you have. It’s crucial to utilize strategic alignment because it keeps you in check. If you’re not paying attention to what you have available to you, you’re going to be in for a rude awakening. A business strategy gone awry can be redeemed by using strategic alignment.

Lack of Understanding Among Employees

If you’re in a board meeting discussing a business strategy you’re developing, pay attention to body language in the room. Should you see lots of eyes glazing over or looks of uncertainty, you might be in trouble. Ask your employees if they have any questions and encourage them to speak up. You shouldn’t feel as though you’re being attacked if they don’t understand. Instead, you can use this an opportunity to re-evaluate your strategy. Try to break down your business strategy into the simplest words possible. Then, see if your employees have a better understanding. It’s also possible that they’ll realize flaws you have in your strategy and offer suggestions for how to improve it. If your business strategy is unnecessarily complicated, it can prevent a potentially great idea from getting off the ground.

Having an Indistinct Strategy

There are all sorts of businesses fighting for attention in this competitive world. With so much at stake, you can risk your company getting lost in the shuffle. Take a look at your strategy from as objective of a point-of-view as possible. Think about whether it seems interchangeable with any number of other business strategies. If it does, then you need to go back to the drawing board. You don’t want to go so far off the deep end that you make a strategy that is incomprehensible. What you want to do is create a strategy that is feasible but also one that stands out to customers. If your strategy is noticeably muddled, they’re not going to feel the desire to pay much attention to you.

Refusal to Adjust

The smartest businesspeople don’t come up with a plan and decide that they’re done. Instead, they understand that they need to be adaptable. If you are stubborn about your business strategy, you’re going to find yourself unable to compete. In order to fight this, you need to remind yourself of how your business strategy can and should be adjusted. Pay attention to trends in the business world and see if they make a case for you changing yours. You should also solicit the opinions of others in your business. Not all the advice you receive will be helpful or applicable to you. However, a great deal of it should be considered by you. There’s no sense in being unnecessarily rigid in a business environment. The landscape changes on a yearly basis. So, your ideas for a successful business strategy might change rapidly.

A business strategy is essential, but it’s only one piece of the puzzle. For you to succeed, you need to make sure that your business strategy is distinct and manageable.

Author's Bio: 

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.