When it comes to business, first impressions matter. For a brick-and-mortar store, the first impression is the storefront, otherwise known as the exterior of your store.
If you are looking for a boost in traffic and sales at your store, consider these 4 upgrades that can improve your business.

Power Wash the Entrance

For many people, it is not about what the replace or the new fancy sign to install; rather, it is more about the cleanliness of the store itself.
Try this experiment on your next lunch break. Drive past a McDonalds, Taco Bell, and Chick-Fil-A. Take note the number of people at each. Chick-Fil-A will most likely win. Part of the reason is because they power wash the building, sidewalks, and dumpster pad once per week.
Buy a power washer and follow the Chick-Fil-A method. Power was your entrance once per week and watch as people take notice.

Sleek Signage

A sleek new sign will grab attention for a few reasons. First, it is new. Therefore, people who often drive by your shop without recognition will notice the difference and pay attention. Second, it is new and shiny.
Many signs installed today can be made from Perspex, which is easy to maintain and does not fade in the sun. Installing a new sign made of this material may be just the ticket you need.


If you are moving into an old space, it is likely that all the exterior paint has faded and assumed a ragged appearance. Repainting the exterior of your store can be a simple task that, if you do not have the funds to hire a professional, you can do it yourself. The fresh paint job will grab attention much the same way as a sleek new sign.

Replace the Glass

Double pane glass often has issues with moisture build up after several years. That’s why the window always looks like it had just been rained upon and is faded.
Similar to the new paint job and sleek new signage, replacing the glass with new will immediately boost the appearance of your store. It will appear cleaner, more welcoming, and professional.

This is by no means a comprehensive list. As you consider these, take inventory of what can be improved on the exterior of your store and start there.

Author's Bio: 

Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2