As a writer, it can be challenging to figure out how you’ll stand out in a crowd of online comedians, singers, and fashion models. The world of online content creation runs the gamut. However, when you’ve created meaningful commentary around a particular topic, you want people to read it. And that means, you will have to develop an audience. It can be difficult to garner an audience online, and one of the best ways is to create a website and blog. Both of these need to be optimized for SEO. Therefore, it’s time to come out from behind your writer’s desk and incorporate the following tips to promote your website.

Images Still Matter

Images still matter, even if your content is writing heavy. People are naturally visual. When you look at platforms like Instagram, Facebook and Pinterest, images can really make a major difference. Find beautiful imagery to match with your words. If you have a great quote from your most recent blog post, create graphic art to match the quote. Even though most writers like to focus on the verbiage, don’t forget about the importance of graphics and stunning imagery. Whether you use stock photos or custom calligraphy, invest time in making sure your images pop.

Provide Teasers and Links

Be sure to provide teasers and links to your website from other platforms.If you’re promoting your website, it’s important to redirect people from where they are to your website. While this can be challenging for some, it can get easier with time. If you’re present on a platform like Instagram, put a teaser of your blog post in the caption section. Then, at the end of the teaser, indicate that there’s a link in your bio in order for people to read the rest. The same concept applies to any other social media platform you choose to use in order to promote your work.

SEO is a Long Game

Understand that SEO optimizations may not see immediate results. When you’re using strategies that include SEO optimizations, you’ll need to do some thorough research to find the perfect keywords and keyword phrases. Additionally, you’ll need to develop enough content over a period of time in order for Google to recognize your site as valid and helpful. As you continue to dominate within a specific keyword niche, Google will boost your website ranking.

Diversify the Marketing Process

Get in front of the camera to do a quick Q&A with your followers on Instagram. Showcase a behind-the-scenes feature on days where you’re creating content. Write about your creative routine to help you break out of a writer’s block and share it with your followers on your email marketing list. As you use different portals to share simple content, you’ll cover more ground in the long run.
As you’re creating your marketing strategy, it’s important to go outside of your comfort zone. However, it’s still essential for you to find which marketing approach feels the most organic and natural. People can tell when something comes across as inauthentic. The more organic, authentic and relatable your brand is, the more people you’ll attract.

Author's Bio: 

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at or Twitter @BrookeChaplan