Some of the most valuable business assets you have that contribute HEAVILY to your success online are actually personal attributes! Don't get me wrong and think that traffic or great products aren't of value to your business success since obviously they are a huge factor! On the other hand without your direction or your tireless efforts neither traffic nor great products will bring you success online!

Here's a look at 5 personal attributes you'll need to have, and in great abundance, in order to reach your income goals on the internet!


You absolutely must 'want it' for you to even get started down the road towards your business success! Most goals people set are typically 'lofty' and no doubt yours are as well but remember your journey will meet with obstacles and set backs! If you really desire to achieve business success online your desire needs to be strong enough to keep you from turning back!


Most businesses take a full-time effort to develop and working online is no different therefore if you don't possess the commitment, forget about it! The biggest test will come after you've invested a good amount of time and effort without getting the results you expect! You must be committed to the 'process' or you'll simply be wasting your time! Adjustments will need to be made along the way to get to where you want to go!

Willingness to Take Action

This speaks more to actually applying what you have learned and this is a HUGE sticking point for many! Taking action on anything new and challenging that involves a long term commitment is difficult for many, hopefully this doesn't apply to you! One of the most valuable personal attributes you can bring to working on the internet is being fearless and timely when it comes to taking action!

Willingness to Work

Effort will be needed to determine what it is you need to do and how to implement any changes or strategies as needed! Although the work itself is not 'strenuous' the hours can be both long and frustrating! Absolutely nothing is 'turn-key' therefore your business success will not come with a few clicks of the mouse, you will have to work to be successful! Remember working alone also means there will be nobody giving you direction or help so if you aren't self motivated your prospects don't look good!


Possibly the most important of all personal attributes you can have as an entrepreneur is your ability to stay focused! Working on the internet offers many distractions as does having a home office and if you can't block them out your chances of achieving any type of success online will be more difficult!

Your most valuable business assets online are NOT necessarily 'tangible' in nature but rather certain personal attributes! Traffic, products and even having a list are all hugely important to your business success but it is their proper application that gives them their value! The bottom line here is that it is YOU that must develop these more tangible assets and direct how they are to be utilized! Without possessing and using the 5 personal attributes reviewed above no size list or amount of traffic will bring you success online! Always remember the heart and soul of any of the many profitable businesses found on the internet are in fact the entrepreneurs who manages their activities!

Author's Bio: 

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
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