Content Marketing has been one of the biggest buzzwords in the internet marketing realm since the last few years. Almost everyone marketing online has a content marketing strategy these days. A bunch of marketing blogs even has advanced content marketing courses and tips that you can go through.

But what are the basic principles of content marketing? Where do you start? How do you know if content marketing will work or not? What does a content marketer do exactly? Why is content so important to marketers and brands? And what are the best ways to do content marketing that drive results?

These are the few questions that may come to your mind very frequently.

In reality, one of the best ways to execute a content strategy is to stick to the basics. What basics, you ask?

This blog will walk you through the five basic content marketing tips for small businesses. With any further preamble, let us dive right into it.

#1. Develop a Complete Brand Persona

Who are you as a brand? What do you do? What are your core competencies? Why are you different from the other brands in your niche?

These are some essential questions that are quite relevant to your brand’s marketing strategy and will help you develop a brand persona.

What is the brand persona?

A brand persona is an outline of your company and the way in which you communicate with your clients and customers. One of the fundamental reasons to develop a brand persona is to create a consistent voice across all platforms.

Now, what does it mean to have a consistent voice? The idea is simple - speak to your audience across different platforms in the exact same way.

If you are a fun brand, go all out and have a fun and creative presence in your entire content. Are you a ‘no-nonsense’ brand? Then make sure that all your communications take place in the exact same way.

#2. Perfect Your Buyer Persona

Who exactly is your target audience and where can you find them? Once you have a brand persona, it is time to create a buyer persona as well.

What is a buyer persona?

A buyer persona is an outline of your ideal customer. The more detailed your buyer persona, the easier it will be for you to sell online.

Fixing your target audience will enable you to effectively ideate, organize, and optimize your contents. This tip aligns directly with the previous one. There needs to be a perfect synchronization between your content creation team and the marketing team.

The effectiveness of a content strategy lies in being able to achieve a lot by doing little instead of the other way around. So, creating buyer personas will help you focus on your sales along with your content creation.

#3. Understand the Context of Different Marketing Platforms

There are so many ways in which you can market your content. Now that you know who exactly you are and who you are selling to, it is time to find your audience, where they are already engaging and get in front of them.

Different kinds of content will demand different areas of focus. Audio, video and text all require your attention, expertise, creativity, and patience. But what is even more challenging is the fact that even for a specific type of content, there are tons of marketing platforms.

You need to respect the platform if you want your content strategy to succeed. A live video allows you to engage directly with people whereas a blog post will let you create in-depth content.

The point is that each marketing channel has its own share of strengths. Play to those strengths to get ahead of your competition.

Most importantly, you need to come across as a trustworthy brand. So, above all, stick to the platform’s guidelines.

#4. Offer Upfront Value

Just because people are watching your video for ten minutes does not mean that your audience is willing to spend the same amount of time reading your blog.

One of the best things that you can do is to offer value up front.

How can you do that? Simple - tell your audience what your content has to offer and who it is meant for as quickly as you can.

This may seem like a bad idea at first glance because Google measures stay-time. But the point of your content strategy is to ultimately generate revenue. This revenue comes only from qualified traffic and leads.

By offering upfront value, you can trim the fat and engage with people who matter.

#5. Optimize Your CTAs

As we said - the point of an online business is to make money and your content marketing strategy is meant to boost your business.

How do you focus your content towards sales without sounding like a shady sales rep?

Use clear, effective CTAs. CTAs or ‘Call to Action’s steer your traffic towards a particular sale. It is astonishing how often marketers forget to include a CTA in their content. So, how can you optimize your CTAs for conversions?

Two words - offer more value. Alright, that was three words. But the principle is still the same. Guide your customers through their buyer journeys using buttons, opt-ins, downloadable goodies and more.

Instead of the generic ‘Submit’ button, come up with a clear message that tells your web visitors exactly what they should expect from you. Using well-placed CTAs throughout your content, you can grow an email list, boost conversions, increase clientele, and improve your revenue.

Wrapping up

Using these five tips, you can drastically improve your Content Theme Strategy (CTS), Conversion Rate (CR), and ROI.

Tell us what you think of it.

There are way too many people who think that they can market content. But in reality, the advanced content marketing strategies come in handy only when you are fully able to execute the basics.

Which of these free content marketing tips did you miss and find most helpful? How soon can you start executing these? Tell us in the comments below!

Author's Bio: 

Mr. Soumya Roy is the Founder & CEO of PromozSEO Web Marketing Academy, a digital marketing course in Kolkata, India. He is a seasoned digital marketer and search engine specialist with over 11 years of experience. Mr. Roy is also the Lead SEO & internet marketing trainer at PromozSEO. Being an entrepreneur and internet marketer, he enjoys writing contents on digital marketing, search engine optimization, paid marketing, social media, branding and many more.