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Customer Relationship Management (CRM) solutions are known to be essential for business. The name is pretty self-explanatory, and its importance is reflected in the fact that the better a business can manage its relationships with its customers, the more successful it will become.

Today we will tackle five “facts” about CRM that are simply aren’t true.

1. All CRM Systems Are the Same

This is like saying that all marketing strategies are the same! It is far from the truth. There are many different CRMs that are diverse; this is because companies are very diverse. There’s isn’t a single one-size-fits-all CRM that can magically cater to all the unique requirements of every single company out there, and there shouldn’t be. Many factors are involved in the suitability of any given CRM for a business; features, mobility, in-house or cloud-based, and price are only a few variations. Understanding the challenges of your business and how you want to tackle them would be the first step towards determining the right CRM for you.

2. Only Big Corporations Need CRM

Big corporations were once small businesses too, and part of their success relied heavily on how they managed their customer relations. With the rise of technology, advanced solutions are no longer reserved exclusively for major conglomerates. If your business is just starting out, finding the best CRM for small business will entail deploying a system that will work well now, as well as accommodate the growth of your company as it gradually takes place.

3. CRM is Just a Supporting Tool

If you are only interested in walk-in customers and don’t really care about attracting those who haven’t visited yet; you only want to make the sale once and never have to see your customer again; or if you’re not interested in the most powerful marketing channel of all – word of mouth – then sure, this statement may apply to your case. But if we’re talking real business, CRM represents a selling, marketing, and customer care philosophy that will not only help you generate initial leads but will cultivate client satisfaction and loyalty. When people know that they’re being heard, they tend to stick around – better yet, they are more likely to tell their friends, family, and even social media about your attentive customer service and seamless operations.

4. CRMs are Complicated to Manage

You and your team are managing a company, a CRM is not even close to that – if anything, it will simplify your operations and facilitate day-to-day tasks once you get the hang of it. While a badly designed CRM can be frustrating to run and maintain, training your team to manage a user-friendly CRM will be like teaching them to ride a bicycle; a little overwhelming for a short initial while, then a breeze forever. Keep this in mind while choosing your CRM system.

5. Putting All Your Data into CRM Makes It Susceptible to Theft

If you think about it, any online application you use for work can be hacked if you’re not taking the proper cyber protection measures. Rule of thumb: don’t buy your software from some random guy in a hoodie behind a dingy restaurant. Easy, right? Procuring a reliable, well built CRM from a trusted provider is one of the wisest business investments you are ever going to make. When you are making our purchase, look for a supplier that realizes the importance and integrity of your business data, and who are continuously engaged in maintaining and upgrading security features.

A New Way to Perceive CRM

Representing more than just an application of technology, CRM is a strategy that helps you learn more about customers' needs and behaviors in order to foster stronger, long-lasting relationships with them. You should think of it as a business philosophy rather than a mere technical solution. And as the case with all philosophies, myths emerge. We hope that this article managed to debunk some of the common myths about CRM to help you make a more informed decision.

Author's Bio: 

I'm Professional Digital Marketer