5 Free Business Tools to Balance Digital Marketing

Finding the perfect balance of analytical tools and platforms for your business may seem like a daunting task, but not anymore, with FREE business tools to help your company succeed. With hundreds of products and services to choose from, some of the best, and free, tools may be overlooked.Read on to learn how to get the most information from these free business tools: 1. Google AnalyticsrnGoogle offers afree version of Google Analytics. In three easy steps, you can start tracking and analyzing the traffic coming to your website. These valuable insights will help you shape your website, grow your business online, and learn about your customers. 2. Facebook Page InsightsrnFacebook Insights is a free tool for any Facebook user. If you have a company page on Facebook, you have free access to this analytic platform. With access to this tool,advertising on Facebook will become easy. Gain new perspectives on the demographics of your followers to better target your advertisements. You can also track your closest competitors—see how their Company Facebook Pages are performing. As a social media management company, we understand the benefits of utilizing insights. 3. Google My Business rnGoogle My Businessis another great free tool that will grow your business online and make your company easier to find on the web. Verify your business, and manage your company profile on a dedicated page. Having a Google My Business also gives you a free location listing right on Google for you to display hours of operation, phone number, and directions. 4. LinkedIn AnalyticsrnLike, Facebook Insights, LinkedIn offers a free Analysis tool to get a complete view of how your company LinkedIn page is performing. Get access to each post published, engagement rate, number of likes, comments, and more. See what type of companies and positions your followers are a part of—use this data to shape your LinkedIn Advertising campaigns. 5. Auction Insight from Google AdWordsrnThe Auction Insights Report in Google AdWords lets you compare your performance with your competition or targeted industries. This information can help you make strategic decisions about bidding and budgeting for your keywords. The Auction Insights Report for Search campaigns provides 6 different statistics: impression share, average position, overlap rate, position above rate, top of page rate, and outranking share. Utilizing these free tools for your business allows you to monitor your digital marketing assets. Need a hand with setting up your Google Analytics, Google AdWords, or social media accounts? Contact your global SEO company, Kirk Communications, at 603-766-4945.