Creating a successful Bulk SMS marketing campaign can be a difficult task when you consider mobile marketing is still relatively new in the ever-shifting digital landscape. And while SMS has been around for a long, long, time, Bulk SMS marketing has never looked more appealing.It's simplicity. Just because SMS is in relative terms an old technology, and just because SMS is in relative terms a very simple technology, doesn’t mean that it doesn’t pack a punch. In fact, the opposite is true.

Bulk SMS marketing stragerty Take SMS open rates for example. Because Bulk SMS is such a trusted and widely used feature of the mobile device (smartphone or otherwise), it boasts an incredible open rate of 97%, the large majority of which are opened within three minutes of being received. Beyond the open-rates, and unlike other marketing platforms, SMS requires basically no ad copy, design issues will never delay its implementation, it’s easy to track and measure, it’s cheap and is
trusted by most mobile users. It has the ability to carve a direct pathway to your target market’s pockets.

The Value Proposition

If you’re thinking, ‘Well isn’t that obvious?’ you’d be right. But it needs to be said. When sending an Bulk SMS to your customers / clients, remember this: you are inviting yourself into people’s personal space. So remember to make your customers’ choice to opt in worth their time. Do—hold a contest with a prize for the winner. Do—a giveaway. Do—offer an exclusive (and awesome!) deal. Don’t, however, make an offer that can be found in other places.

Keep it Personal

You want your customers to look upon your business as they might a trusted friend, not as some faceless entity that treats them like another number. Keep your messages short and sweet. Here’s an example of what we mean: ‘Hi, Sam. Thank you for visiting. We can’t wait to see you again soon. Next time you’re in, show this MSG to receive 20% off your next purchase.’

Consistency Saved the Cat

As a general rule of thumb, people don’t like surprises. People like consistency. And in the case of Bulk SMS marketing, this rule holds truer than ever. First of all, at the time someone chooses to opt in, you want her to know what she’s opting in to. Having a little explaining sentence like 'Enter your mobile number to receive exclusive updates about new products, clearance sales, and giveaways' is a great way to make clear what people can expect to receive from you at the time they gives you their personal information.

An Integrated Mobile Experience

Bulk SMS marketing essentialsIt’s important to understand that an Bulk SMS campaign doesn’t exist in isolation from the rest of your mobile marketing efforts (or indeed your general marketing efforts). That being said, if you’re going to direct people to your site, make sure your site is responsive, i.e. mobile friendly. Also keep in mind that the easier you make it for your customers to do a certain thing, the more likely they will do it.

Creating a Sense of Urgency

Even if you’ve sent out an Bulk SMS that is friendly, well phrased, personal, and of great value, there’s no guarantee your customer will actually follow through. Maximize your chances of getting people to do what you want them to do by creating a sense of urgency. If you’re offering a discount coupon, for example, make sure to clearly state that the offer’s only good for a week.

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