Online businesses require different types of marketing tools to help them thrive and meet their goals. These tools will help to improve brand awareness, boost website traffic, and increase conversions. Marketing tools will help you know how effective your marketing is and suggest ways to improve your marketing strategy. There are many types of marketing software in the market today, and we will outline some of the most effective marketing tools in the market that will give you the results you are looking for. Read on for more insights.

Google My Business

For your business to thrive, you need to make it easy to find on Google, since it’s the biggest search engine right now. If you want to know whether consumers can easily find your business, you need to set up your profile on Google My Business marketing software. The best thing about GMB is that it allows you to customize your profile freely, and you can make your business discoverable on both Google Maps and Google Search. As much as Google remains a powerhouse for conducting web searches, it would be best if you also made your website visible to other search engines. As you market your business online with other sites and search engines, remember to provide accurate information on all the websites. If you need to check the consistency of your website, there are also tools for that.

Do you have any project that needs management? What you need is a useful project management software that will help you get organized. Many small businesses love this marketing software because it is quite useful to ensure all your projects go as planned. With, you will get a single visual dashboard for all your goals, assignments, and open tasks. What makes this project management software interesting is that it is color-coded with simple labels. Next to the project status, you will see your timeline to know whether you have any room left. The dashboard view is customizable. The user can rearrange the workflow work and even add new members if working with a team.


MozBar is a free and all-in-one SEO toolbar that is added to any Chrome web browser. You will find it quite effective when you want to find new link types and metrics, improve your domain authority, and perfect your SEO strategy by optimizing your page details. The MozBar marketing tool is the best option when looking for a tool to enhance your technical SEO.


When you want to work with marketing experts to find ways to make your business thrive, you need the OutboundEngine marketing tool. Experts from OutboundEngine will help you automate every aspect of digital marketing with clear and straightforward terms. A small business owner will love this tool because it helps keep up with the competition and even stay much ahead.


Shopify is the most trusted online marketing tool for e-commerce websites. If you own a small shop and run it online, this platform will help you sell physical products. Marketing and monitoring sales through social media is also possible.


Running a business online requires advanced marketing software that allows you to maximize conversions and sales. Although there are dozens of marketing tools, these give the tools the best and guarantee your desired outcome. If you haven’t tried any of these tools, you can always install all or one of them.

Author's Bio: 

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at Ebuilderz. He is an Award-Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business.