Article

5 Reasons why you fail to sell your Property in Kodaikanal, Ooty and Hill Stations

Written by Kartheesan

Topic: Real EstatePublished September 29, 2020
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Statistics shows that the Real Estate sector in India is on a consistent rise after the demonization with encouraging growth curve. Especially the major rise is spotted in Hill Stations Real Estate. People’s interest to buy hill station property and hill property owners willingness to sell property has risen simultaneously. Buying a property seems to be less complicated compared to selling a property in hill station. Most importantly, homeowners face tough challenges in reselling their property due to various reasons. Here are the Top Five Reasons for being unable to sell property in Ooty, Kodaikanal and Nilgris.rnIn the broader prospective, improper pricing and inadequate marketing strategies are the two main mistakes committed by sellers. 1.Price HikernA fair pricing policy based on the market value of your property would yield results as expected. Prices should be fixed in coalition with depreciation factors - age of the property, location, condition of the property, locality and amenities. 2.Instability in price quotationrnIt is likely that sellers tend to increase the price of the property invariably due to greediness or with a aim of bidding the best price, losing their incredibility in the mindset of buyers. Poor marketing and advertising policies. Marketing and advertising is the front face of selling. Property should be showcased in the Buyer’s World to hit sale target. So, how to improve your marketing and sales strategies? 3.Poor presentation Renovation – Refurbishing is mandatory. This gives a new and lucrative look for the property to the buyers which create positive vibes in their minds invocating the decision to finish the sale. Refurbishing includes painting, fixing the problems and rearranging any customized constructions as each buyer would have choice of their ideas. Remember the first impression is the best impression. 4.Lack of Advertising rnNo advertising or less advertising or poor advertising may lead to the underlying reason of your property not being sold out. Yes, choose worthwhile marketing and advertising methodologies to market and sell your product. Today, we all live in a digital world where internet is an inevitable element. Ample property portals have emerged where one can post an ad to buy or sell a property to reach the buyer and seller communities. Not relying on the digital media that reaches to buyers in just one click is the key to failure. 5.Inadequate Marketing SkillrnIt is not possible everyone to have all the skills available on the earth. Either one need to have the selling skills or choose to partner with the right real estate company, preferably a hill station expert like Hills & Wills to make use of their selling skills to win the race.

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About the Author

A well know Advisor in Business, Marketing and Sr. property management consultant real estate domains in South India and working at BizChanakya – A leading Business Consultancy having its headquarters in Chennai

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