Paige and I run into people all the time who want to make money with meaning. All of our clients have come to us with a huge desire to make more money with meaning. And making money with meaning is one of the most central, core values of our business.

It started for us years ago, when we were still in our previous careers and living in New York City. We were both really successful. We were both making a lot of money. We were both “living the dream”.

But something was missing... our careers were leaving us feeling empty - literally empty. We were walking our “paths” and doing a ton of personal and spiritual development, but we found ourselves becoming schizophrenic.... being one person at home and at our spiritual center and yet another at work.

That’s when the spark to have more meaning really began to grow in both of us. And before you know it we had made the decision to leave our careers, leave New York City and head out to find “meaning” with our lives.

So we went and worked for a non-profit for a year.... there was some meaning (not really OUR meaning), but meaning nonetheless. But there was no money.

Then we decided to launch our Life Purpose coaching business. A lot more meaning... but even less money. Ouch!

Then we finally launched Authentic Marketing and it all began to turn around, we had discovered how to successfully marry having meaning and making money.

So now, we’ve distilled our path to success down into 5 steps for you:

Step 1 – You’ve got to know why. We call it the “Why behind Your What” and without it there is no real meaning and without meaning it’s really hard to make money. You also need to know where you are headed, what you want, get a clear vision of what you desire.

Step 2 – You’ve got to know who. In marketing terms this is your niche or target market. It’s the people you’re here to help. Paige and I like to think of it as the person behind you. The person who is where you were, before you had your big breakthrough.

Step 3 – You’ve got to reframe what it means to make money with your gifts. We believe that you’ve been given your gifts from the Divine (the Universe, God, Spirit, whatever you choose to call it). They are unique to you and have been given TO you for a reason. And as you step fully into your gifts AND into your business you will help A LOT of people and make a lot of money with meaning.

Step 4 – You’ve got to make a decision. It's true, you reap what you sow. BUT until you make a decision there is nothing to reap.... for you have sown only dreams. You need to make the decision to make money with meaning – through your business. You have to decide to do what it takes to create a viable, sustainable and thriving business.

Step 5 – You’ve got to take action in Faith. There is a great saying that states, “If you do all that you can do, God will do the rest.” You have to understand that the Divine wants you to be successful. The Divine wants you to use your gifts to help people and help yourself.... that’s why they were given to you in the first place.

You are fully supported in this endeavor, BUT you need to do all that you can do. You need to take action on the opportunity that you can see right now, for the next opportunity cannot arrive until you have grown into the person who takes action where you are.

You will most likely not see the end-game, you will probably not see the “how” (don’t worry, that’s not you job), but if you are clear about your desire and vision, if you are clear about who you are going to help, if you open up to receiving money for your gifts, if you make a decision and you take action in faith you are well on your path to making money with meaning.

Call to Action

So you want to make money with meaning? Well it all starts with “Why?” Are you clear about your why, your vision, your desires? If not, spend some time getting crystal clear about why you want to do this business in the first place.

The next step, the “who” is one of those ones that is hard to do on your own. If you are struggling with your who – your niche – there are a lot of great programs you can use to help you get clear. Talk to a marketing mentor or coach to help you get talk it out and get clear about it. Hey, reach out to Paige and I J!

Step 3 can be one of the hardest. Again talking with a mentor or teacher is huge here to help you reframe the “starving artist” mentality that permeates our society. A great book to read is “The Science of Getting Rich” by Wallace D. Wattles.

The next step is the simplest and often the most overlooked. Decide to create a successful business, using your gifts to make money with meaning. No turning back and do whatever it takes.

Finally, you need to take action. However, you want to be careful not to take just any action. You need to have a plan. A proven plan that is easy for you to follow. Just doing any old thing will not help you to make money (with or without meaning). Get yourself some support around your plan. There are a lot of great programs and mentors to help get you started.

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Putting into action the very system and principles they teach, Paige Stapleton and Brian Stark left careers that were leaving them feeling small and unfulfilled and followed their bliss! Now, as founders of Authentic Marketing Made Easy™, and The Authentic Marketing System™, they have created a life they love helping healers, practitioners, coaches and other small business owners learn the simple and holistic way to market and grow their service-based businesses, so they can attract more clients and make more money, while staying in integrity with their passion and purpose.