5 Tactics to Boost Direct Mail Response Rates

While email marketing is a great strategy because of its low cost per acquisition, direct mail still has a far better response rate. As physical mail becomes less common, research has shown that 55% of people now look forward to getting mail and over 65% of people feel that mail is far more personal than an email. At DMC, we want to make sure you’re getting your money’s worth when spending on direct mail campaigns.

Here are five tactics to boost your direct mail response rates:

1. Clean Up Your Contact List

Similar to how we all “clean” our email lists, you’ll want to do this same cleaning with your mailing list too. Consider working with your mailing provider and have them run your list through the National Change of Address database. This will remove any known bad addresses and will also help you lower costs by making sure all addresses are complete, meet the postal requirements, and are pre-sorted.

2. Test Before Sending

If the goal of your direct mail campaign is to get a great response rate, make sure you’re sending it to your most engaged customers. The way to determine these customers is to do some test mailing that you track. Try a low-cost giveaway with purchase to see who responds. Additionally, you may want to test different offers on small groups to see which gets the best response rate before you launch to your entire database.

More Info: https://www.dynamicmarketingconsultants.com/5-tactics-to-boost-direct-mail-response-rates/