The beauty of digital marketing is that the results are measurable. You can objectively measure which activities are paying off. Consequently, you’ll know which digital marketing tactics you should pursue, which ones you should drop and which you must you should prioritize. So, when you’re making your digital marketing strategies, you have all the data that you need available at your fingertips.

Picking a Digital Marketing Services Company is a different matter altogether. There are new companies sprouting every day. Each one claims they can help you rank your website on Google. Well, there’s a limit to the number of sites that can rank for a keyword on the first page of a Google search. Besides, it is not just about ranking, you must rank for the right keywords. Otherwise, you might get a considerable amount of traffic but with few conversions happening.

There are many factors that you need to analyze when you’re considering a Digital Marketing Services Company, particularly an SEO Service Provider. However, some of them outweigh the others. Let’s go through them briefly.

Strategic Approach

Coming back to site ranking, an established SEO Service Provider will know the best practices of SEO. He will also have experience in several critical areas such as keyword research and link building. Using this knowledge, they can predict, to a certain extent, what strategies would work for you. This keeps the process streamlined as opposed to a novice fiddling with the various metrics.

You can assess the company’s approach by going through the case studies their case studies. You can also have a discussion with them and inquire about the key areas that you think are the most important.

Analysis and Reports

As discussed above, digital marketing has the advantage that it lets you analyze the results. You must ensure that the SEO Service Provider Gives you regular analysis and reports, quantifying the progress. This will enable you to keep track of the results by comparing it to the documented plans and determining whether the Digital Marketing Services Company is delivering on their promise.

Buying Cycle

Your aim should be to optimize your buying cycle. The actual sales process must be as short as possible. This will decrease the number of abandoned carts. You can further reduce cart abandonment by studying and optimizing the flow of control.

Perhaps the most important metric of your success is the number of customers who come back to purchase your product. This is also partially dependent on their previous buying experience with you.

Market Impact

Once you have reached a desirable ranking for the relevant keywords, you need to maintain it. Having a good ranking isn’t just an incremental step, it is a significant achievement. This is because when you’re ranking high on search engines, you get more traffic. This, in turn, leads to a higher ranking. Hence, it can have a cumulative effect in the form of a multiplicative market impact.

Cost Effective

Did you know that SEO is one of the most cost-effective ways of marketing your business digitally? This is because the results obtained are purely organic, without any form of advertising or paid promotions. It is also one of the most important tactics to use. You should start implementing this at the earlier stages of your marketing process.


Jumping from one SEO Service Provider to another is not a desirable process. So, you should take every measure to avoid making a regrettable choice. You must analyze your business goals and figure out what your marketing needs are. Discuss them with the prospective companies and understand how they intend to achieve these. Your brand image will serve you in the long run. It is a small factor with a great impact, that can make or break your business.

Don’t get overwhelmed by the number of choices. Filter out the companies that look promising- ask a friend, read suggestions, go through their portfolio. Then you can contact them and get a better understanding of how they operate. The final deciding factor, however, is the company’s work philosophy and clarity in communication. The top few companies will all be equally impressive. But this is a long-term relationship. So, you must choose the company that you feel comfortable with.

Author's Bio: 

Maulik Shah is the Founder and CEO of Biztech Consulting and Solutions, a fast growing IT solutions provider specializing in Digital Marketing Services Company and SEO Service Provider . Maulik is a tech enthusiast and writes about the various Aspects of ecommerce technology.