Most businesses are familiar with Search Engine Optimization or SEO. But only a few businesses are aware of the utility of social media optimization or SMO. Social media is a growing platform that can help you reach consumers. It is no more confined to one’s personal sphere. Now it has become an integral part of online marketing. If you are looking for something beyond SEO to strengthen your online presence, you should consider SMO.

There are some tricks, which are used in search engine optimization. The same tricks can be used for SMO as well. In this article, we are going to discuss five tips that are being exercised by most businesses for social media management in Australia. Let’s check them out:

Social Media Management

1. Optimise your social media strategy

Many companies are missing all the benefits of SMO due to a lack of proper social media strategy. A study conducted by Deloitte reveals that 28% of brands have realised that lack of strategy is one of the main constraints against socialising a business. If you want to optimise your social media campaigns, you need to develop a strategy that clearly highlights the goals and objectives of your business.

An effective strategy should focus on strengthening your online presence for enabling the company to achieve its business goals. Let’s have a look at the seven steps that will help you map out an efficient strategy:

I. Set out goals and make sure the goals are able to overcome the constraints
II. Expand efforts throughout the organisation
III. Build a network that adds value
IV. Generate engaging content
V. Identify business opportunities that can be achieved through social channels
VI. Promote your business & maintain ongoing improvement
VII. Keep tracking the improvement.

Following these steps, many businesses have easily optimised social media management in Sydney.

2. Research Keyword

The success of an SEO campaign depends on keyword research to a great extent. It is all about finding the right words and phrases your target audience is looking for. Once you identify the right keywords, you will be able to produce content based on the searched key-phrases. The same thing you can do for SMO. For this, you need to learn what topics, hashtags, and keywords your target audience (for social platforms) is using.

There are many SEO tools that help in finding relevant keywords and phrases. But those numbers may not correlate to the key-phrases or hashtags used by social media users. Then what should you do? You can:

• Look at what your competitors are doing
• Review your customers’ feedback to find out what phrases they are using to describe your brand
• Use some popular hashtag research tools such as Ritetag, Tagboard, etc.

3. Optimise your social profiles

Website optimisation is of immense importance in search engine optimisation. When it comes to social media, instead of optimising a website, you need to optimise your social business profiles. While optimising the profiles, you need to consider the following elements:

• Profile photo
• Username
• Bio

4. Optimise content

Two types of content are published on social platforms- original and curated content. Your social media strategy should include both original and curated content. Original content is produced specifically for social media while curated content is already published on other platforms. This is reposted on social platforms for reaching more visitors.

5. Optimise social schedule

Only having a social media strategy is not enough. You should have a social schedule or calendar. It should clearly define which content should be published on which date. Your schedule should have something special for occasions and remarkable events.

Following these five tips, many businesses have streamlined their social media management in Australia. Now, it’s your turn! All the Best!

Author's Bio: 

Iain Campbell is a digital marketing manager having expertise in search engine optimization, PPC, and social media management in Australia. He has worked with many reputed digital marketing firms in Sydney and its neighbourhood.