With the advent of technology and travel booking apps, most travelers tend to book their travel trips themselves instead of going to a travel operator. It provides travel more control but it also makes life difficult for travel agents and agencies. They will have to adept to stay relevant in today’s digital centric travel industry. If you don’t know which type of travelers you should target with your services then this article is for you.

In this article, you will learn about five different types of travelers that your travel business should target right now.

Reluctant Decision Makers

One of the most difficult questions to answer for travelers is where they should go for their next vacation. Even endless web browsing session which includes reading reviews and articles online won’t help.

Optimize your website for mobile search because most of these travelers who are struggling to decide where to go resort to search engines and perform searches mostly on their mobile devices. The higher your website ranks on mobile search index the higher the chance you have to rope in that prospect. Try to make it easier for them to decide where they should go by comparing different destination and state the pros and cons of each destination. Create a step by step content marketing strategy to produce comparative blog posts.

Casual Travelers

There are some people who casually browse the web without any interest in travel and suddenly they might a travel who tells them how fascinating travel can be. They also tell them where they should go. When they come back, they start to do their research online and if they like it, they are ready to fly. Social media ads are a great way to target such travelers because that is where most people share their holiday pictures and tell the world about their holidays.

Tap into influencer marketing and rope in the right influencer that resonates with your target audience. Your goal should be to make them visualize and dream about exotic travel destination and the experience they will have on those trips. This will increase your chances of convincing them to go on a small trip.

Early Birds

Then there are travelers who love to plan their trips and book travel itineraries weeks in advance. They want to book everything couple of weeks before departure. They would even dhow cruise Dubai in advance. Some of these travelers will use search engines like Google while others might prefer hotel, airlines and travel booking apps. As a travel agency trying to attract these type of travelers, you should run Google Ads and ads on travel booking website to attract them towards your services.

Use a two pronged strategy to tap into this market segment of travelers. Use rating extensions and side link extension to add credibility to ads and attract more clicks.

Entertainment Lovers

For some travel seems boring if they cannot take part in a desert safari in Dubai. They want to indulge in some dune bashing action that could send their heart racing or they want to enjoy sandboarding and other similar activities. For persuading these types of travelers to sign up for your travel services, you will have to show them pictures of people indulging in similar activities and real reviews from people who have already taken part in similar activities. You can even use video to lure such travelers towards your services because they want to see your services in actions instead of reading long boring paragraphs about it.

Local Travel Enthusiasts

Some travelers love their country so much that they don’t want to travel to another country. They prefer to explore the local travel destination, whether it is the sandy beaches, exotic islands, mountain ranges or thick forests. Then there are some who loves to travel to a different country and then experience the sounds and sights of that country. In both cases, you should provide them in depth reviews and local information you can give in order to establish yourself as a formidable local tour operator. Make it easier for them to find and explore most famous tourist spots just like Google Maps does.

Have a strong mobile presence both on search engines and web to lure such travelers.

Which type of travelers do you target and how? Feel free to share it with us in the comments section below.

Author's Bio: 

Irfan Ak is a digital marketing expert & a guest blogger on various websites. He is a passionate digital strategist. He has worked with various other brands and created value for them.