Website design is an instrumental part of your branding and marketing efforts when it comes to showcasing your business to a digital audience. Since most companies already have a website, in order to stand out you need to have a landing page that is informative and speaks to your targeted audience.

A great website design needs to have many important aspects such visual engaging hero image or video, captivating content, elegant design, legible typography, and most importantly a good user experience. By following these best website design principles you can ensure that your audience will see your brand in a positive light and help you to spread brand awareness. A study from Northumbria University shows that 94 percent of correspondents often mistrust a website due to its web design elements. Since a great website design can make or break your business, here are 5 ways website design can grow your business.

1) Increased Brand Awareness

Brand awareness and consistency are key to growing a business. Consistent brand presentation increases revenue by up to 23 percent and improves visibility by up to 4 times – and a well-designed website contributes to this.

A website is a strong medium to reinforce a brand identity and should reflect company ideals and culture. Incorporating the logo design, branding and mission will ensure you’re your message reached your target audience and encourages customers to continue to return to your website design.

2) Improved Consumer Awareness

By designing a good user interface and user experience within your website, you can easily track each customer’s behavior and improve your conversion rate. Through tools such as Google Analytics, you can gain informative insight to help you make better business decisions. By having access to better data of your customers, you can create new products and design in an interface that fit their needs and grow your customer base.

3) Better Ranking Through SEO

SEO is an important part of your business that needs to thought of at the beginning stage of your web design. In fact, 82 percent of marketers say it is becoming more and more effective at growing a business. So, even if your website has amazing content, no one is going to read if they are unable to find it.

Therefore, it’s important to have an SEO friendly website with content that is highly ranked and easily searchable on Google and other platforms. By having a good SEO strategy, you can bring new customers to your website and grow your business through better search results. To achieve this, implement easy strategies such as link building, optimized image sizes and a fast site speed.

4) Greater Interaction Through Quality User Experience

According to Adobe, 38 percent of users will leave a website if the website design is poor. Thus, having a well-designed layout can ensure that your customers will be able to quickly find the information they need on your website.

User experience is a crucial part of your website because it allows your customers to interact with your business digitally. If the user experience is seamless and enjoyable then your customers can be certain that dealing with your company offline could be a similar ordeal.

What’s more? Strong UX enables users to better find the information they are looking for and complete the calls to action you are putting forth. Unfortunately, 77 percent of agencies think that poor UX design is the biggest misstep businesses make. But by incorporating intuitive navigation, easy to find menus and clear calls to action, companies can build trust with consumers online AND offline.

5) Accessible Anytime, Anywhere

By having a website design that is accessible through a mobile device such as a phone, tablet, or laptop – you can help your customers make better buying decisions anytime and anywhere. A website that is mobile friendly will often help to increase sales because consumers are increasingly shopping more through their mobile phones and tablets.

Make sure you have all the key elements of your website and a well design user interface. In addition, having a good website design that is mobile friendly can help customers to consult their phone to compare prices if needed even when they are in store. Understanding how customers behave and how they interact with your website can help to improve the shopping experience for both parties online and offline.


As your business continues to evolve so should your website; therefore, it’s important to always update your website on a regular basis to ensure that it can effectively promote your business. By having a good website design, your customers can access your company 24/7 anytime, anywhere.

In addition, a good website can help you to reach a global audience and bring brand awareness to new customers. By having a good user interface and user experience, you can provide a clear call to action for your customers and help them make a more informed decision. In conclusion, having a good website is extremely crucial for your brand identity and business growth as it helps your company to stay connected to your customers.

Author's Bio: 

Rilind Elezaj is an experienced a Digital Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Rilind possesses a strong entrepreneurial mindset and has devoted his career to enhancing the sphere of digital marketing. In his methodological approach, Rilind integrates web development and other digital marketing solutions to create hybrid strategies that bring the best results.