Unsure how to use rave reviews in your business? Here are 53 ideas every business can implement to help your customers sell for you!
- In the biographies of all your team members. “Clients say the following about Colleen......”
- In the biographies of your management team
- In the biographies of your board of directors
- On the “about us” write up on your website
- In a customer forum, or discussions group
- in a “client only” section of the website or a membership only site
- In your client profile page. Start and or end with a testimonial
- In your signature line on emails. Use plain text and add it under your signature – like a P.S.
- On each internal page of your website down the left hand or right hand margin
- In sales presentations on PPT slides when talking about each solution you offer a client
- On the footers of any autoreponder emails
- In all e-marketing blasts sent by marketing
- In hard copy marketing materials
- Create a “what customers are saying about us” booklet for download or deliver as hard copy
- In user guides and help manuals
- On invoices that are printed or emailed to clients
- On your face book page
- On your linked in page
- In your Outlook V-file (contact information)
- On rotating welcome slides before a webinar
- At the beginning or end of a recorded presentation
- On invitations to telelclasses or webinars
- On the demo download page
- On web thank you pages
- In thank you emails when a client has downloaded a demo, requested information or started a free trial
- In on line videos or on demand web based training for your product
- On web order receipts
- On up sell and cross sell pages
- On contact us pages
- On the product packaging
- Printed on the back of your business card
- In QA section on the website
- For product support – use real life customer solutions
- In client survey’s polls
- When asking for referrals
- In presentation descriptions on applications to speak at trade shows
- In on-line banner ads
- In advertisements in trade publications
- In the “by-line” for white papers, articles and case studies you write for publications
- In your internal company newsletters – as “good news stories”
- On internal intranet sales sites
- In your CRM for internal reminders and motivation
- On your leader boards
- In waiting rooms and meeting rooms in your corporate offices
- On proposal templates for all sales proposals
- On your telephone “on hold” system
- Radio ads
- TV ads
- Newspaper and magazine ads
- On your voice mail system
- As the basis for cold calling scripts
- To answer sales objections
- On your Cell phone voice mail message.
Using social proof in a new and different way? I would love to hear from you. Submit your examples of where you have used testimonials differently and profitably and we will send you a copy of our new Unleash Your Secret Sales Force e-book as a thank you!
You have permission to use the above article in your newsletter, publication or email system as long as you do not edit the content and you leave the links and resource box intact.
©2010 Engage Selling Solutions. All rights reserved: All trademarks used or referred to on this site are the property of their respective owners. No materials on this site may be reproduced, altered, or further distributed without Engage's prior written permission.
Colleen Francis, Sales Expert, is Founder and President of Engage Selling Solutions (www.EngageSelling.com). Armed with skills developed from years of experience, Colleen helps clients realize immediate results, achieve lasting success and permanently raise their bottom line.
Start improving your results today with Engage's online Newsletter Sales Flash and a FREE 7 day intensive sales eCourse: www.EngageNewsletter.com.
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