If you’re an entrepreneur or business owner, your online presence might not reflect the hard work and reputation that you’ve built in real life. For some, there may even be a significant difference between your business’s digital footprint and traditional marketing footprint (i.e. advertisements, trade shows, telemarketing).

“I don’t have time to grow a digital footprint or learn about social media,” you say.” “I have a whole business to run.”

But in this climate, with the current pandemic and businesses shifting online, it’s time to invest in your digital footprint. Your potential clients want to know more than what products/services you have to offer. They want to know about you and the people that run the business. It’s more common for them to search for your digital presence through outlets like social media and blogs before thinking about committing to your products/services. When they do so, are they earning your trust or turning away in confusion? Is your online presence gaining you business or losing it?

Building your brand online doesn’t have to be a full-time job. Here are 6 tools that make it easy to implement and monitor your online brand (we use every single one, so this message IS eWN approved):

Hootsuite is a tool that allows you to schedule social media posts and monitor each platform’s space with the click of a button. This is perfect for those who don’t want to spend too much time on social media but still want a growing presence. 

Mailchimp is a tool that helps your email marketing strategy. While building on social media platforms like YouTube, Facebook, Instagram, Twitter, LinkedIn, and Pinterest are important, you’re limited to the constraints of those channels. This makes it a bit difficult to move potential clients through a sales funnel and provides little control beyond engagement. 

Google Analytics 
Google Analytics is a tool to help analyze your website performance. You can track the most important growth metrics and compare them to previous months. It also provides detailed reports on your audience, content performance, traffic, and so much more.
The amount of insight available at the click of a button with Google Analytics is incredible. The challenge is to take that data, figure out the key takeaways, and determine how you can improve the user experience.

Have you tried any of these tools? Are there some that you want to start implementing? Let us know, we want to hear from you.
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Author's Bio: 

Join Sandra Yancey, Founder & CEO of eWomenNetwork, as she shares her successful strategies on “How to S.C.A.L.E. Your Business for greater Impact, Revenue and Prosperity.” Sandra will unveil the keys to having a successful, thriving, profitable business. Visit ewomennetwork.com