Are you running a startup or small business and looking for some easy ways to promote your brand? If yes, social media marketing is the way to go! However, setting up a business profile on social media platforms and maintaining them seems to be tricky. Below are the six ways to grow your business on social media-

Create Business Accounts On Social Media Platforms

Creating business accounts on social media platforms, like Facebook, LinkedIn, Twitter, etc. spreads your business and allows fans to connect with you. Not only it provides credibility to your business, but it is also a great way to gain the trust of your customers.

Many social media networks are out there; you need to choose the one that fits your needs the best. Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, and Google + are among the most popular ones.

However, as a startup or new business, you want to focus on a few. You can start with Facebook, Instagram, and LinkedIn. Facebook is a good B2C platform, whereas LinkedIn is great for B2B connections.

Create Unique Content

You have set your social media profiles. The next step is to fill these profiles with content. Focus on the quality of your content rather than the number of posts you upload.

Study how the top industry leaders create and deliver content. You can hire a professional to write and design the content. Whether you want to promote a special offer, share an informative piece of writing, or present a new product, the experts will help you deliver great content to your audience.

Promote Your Content

It is one of the most significant social media for business tips for a startup, as well as a giant setup. The best thing about using social media for promoting your content is that its reach extends the globe. Thus, proximity is no more a factor in whether someone will take notice of your content or not.

But, spreading your brand online requires ads, social media marketing tools, and unique content. Look for the ways how you can create, share, and market your content on social media.

For example, if you are using LinkedIn, you can take advantage of sponsored updates. This feature allows you to share content from your company page. Similarly, if you are using Facebook, look for the ways to make your posts appear higher in the audience’s news feed.

You Can Reuse The Popular Content

If you know what works for you, don’t hesitate to repurpose or reuse your popular content and strategies. If you have most followers on Facebook, focus on it. If you find that your audience interacts with particular types of posts, share them more.

Though it may take time to find the best marketing method for your business, it is worth it. Further, if you figure out the content that wasn’t useful, it’s time to try something new. Know your audience’s interests, and experiment with different types of posts.

Build Your Own Community

You have your business profiles on social media platforms, unique content, and marketing strategy. Now, you have to focus on growing your audience. Social media allows you to follow other profiles, pages, and people, making it easy for you to build your community.

Besides, you can also use social media accounts for customer support, which helps generate more traffic. Respond to others’ feedback, and try to maintain a strong online presence. When you interact with your audience regularly, your community begins to expand.

Don’t Forget To Analyze The Results

Now that you have promoted your content, it is necessary to analyze your results. See which posts were successful and which didn’t work. Find what social media platform you have the biggest following on.

You can use tools like Google Analytics to analyze where your marketing efforts have proved to be the most effective. It will help you know which sites are bringing you traffic and which are your top posts.

This way, it helps you identify your strengths or weaknesses. It allows you to make improvements in your marketing strategy.


These are handfuls of the ways you should consider to leverage your social media marketing efforts. You will start getting more views for your content, your profile will become popular, and the potential customers will choose you beyond the competition.

Author's Bio: 

Hi, my name is Aditya and I am a Content Writer at CamYogi, Kolkata, India. I write creative blogs on a varied niche such as fashion, beauty, photography, lifestyle, and more. Apart from writing I like to read novels, plays and short stories, also listen to soft music.