6 Tips on Capturing Great Golf Course Marketing Testimonials

It’s common knowledge that video is a powerful way to transform a failing golf advertising campaign into one that produces increased number of rounds played/revenue for daily fee courses and or membership for private clubs. One of the most effective ways to use video as part of your golf course marketing campaign is to record customer testimonials. Here are six tips for making your video testimonials as effective as possible: 1. Emphasize your selling points. rnRecord customer testimonials that emphasize what sets your golf course or private club apart from the competition. This is the best way for your golf course marketing campaign to take full advantage of the benefits of a video testimonial. rn2. Talk to your staff about the benefits of customer testimonials. rnYou can’t use video testimonials to enhance your golf advertising strategies unless you have great golfer or member testimonials. In order to get them, get your staff on board and talk to them about how important testimonials are to your golf course marketing. rn3. Enlist everyone’s help. rnWhen you emphasize the importance of gathering customer testimonials to the success of your golf advertising efforts, don’t forget to get everyone on board—not just the “important people.” Even the cleaning staff and food service employees have contact with your golfers or members and should therefore be part of this aspect of your golf course marketing campaign. rn4. Have a customer testimonial person.rnIn order to make customer testimonials a priority for your golf course or private club, assign a staff member the duty of collecting and documenting all customer testimonials. Then you will have a full database to choose from when it comes time to record your next great golf advertising video. rn5. Use feedback cards and forms. rnAnother great way to enhance this aspect of your golf course marketing efforts is to make use of customer feedback cards and forms. You can rely on traditional cards to garner feedback from your current members, and use a feedback form on your golf course or private club’s web site to get additional customer feedback. Then, turn these written comments into effective customer testimonials to enhance your golf advertising. rn6. Use email to get feedback. rnIn addition to customer feedback cards and forms, another great way to get potential customer testimonials that you can then use to enhance your golf course marketing campaign is to make use of email. Try sending out occasional emails to current and past members asking them about how you’re doing. Since email is so widely used and convenient, this is a great way to get good material for your next golf advertising video. rnFor more information about how to capture great golf course marketing testimonials and use them to enhance the effectiveness of your golf advertising, log on to www.icptoday.com.