Search Engine Optimisation or SEO is an integral part of online marketing that is evolving over many years.  It is the most-effective method of driving target traffic to a website. No matter whether it’s a big brand or a small one, every business having an online presence is looking for organic search traffic.

These days, SEO has become more technical. Earlier, it was simpler and all about developing the best content for the search engines to rank for the relevant keywords. Content is still important. The thing that has changed is the way search engines evaluate the quality of the content.  Another thing that has been greatly prioritised is the White Hat SEO practices.  Now it has become mandatory for every SEO company in Australia to exercise white hat strategies.

In this article, we will discuss six relevant and vital White Hat SEO strategies. Before digging deeper, let us explain the concept to you.

What is White Hat SEO?

To put it simply, White Hat SEO is a series of techniques that improve the ranking of a website in the SERPs in an ethical way.  It should be done without using any unethical methods that may confuse the search engines.

Now, let’s look at six effective White Hat Strategies:

  1. Post Relevant and Quality Content

Content is the backbone of a successful white hat campaign. If you want to get better ranking through White Hat SEO, you need to determine whether your content is:

  • Relevant to your target audience
  • Drafted by proficient and experienced subject matter experts
  • Written in flawless and simple language that people can easily understand

No matter what is the length of your content, it must cater to exactly what your target audience is looking for. You should hire the best SEO Company in Australia which is committed to providing informative, entertaining, and easy to grasp content.

  1. Improve User Experience

Customer satisfaction is all a business needs to grow.  And when it comes to online business, a user-friendly website plays a vital role in enhancing the user’s experience. White Hat SEO prioritises user experience.  The website should be developed user-friendly and the design should be easily navigated.

  1. Optimise and Improve Old Content

Always remember that your experts always expect fresh and updated content. Therefore, you should freshen up and update your old content, if replacing them with the new one is not possible for you.  Moreover, never try to use duplicate content which is common in Black Hat SEO.  Always make your content unique, informative, and entertaining.

  1. Embrace the Power of Schema

Now it is an open secret that popular search engines like Google prefers schema.  Almost 35% of Google search results are viewed with Rich snippets supported schema.  It is a series of various HTML tags that can be visible on  You can add these to a page in order to generate a detailed description found in the search engine result pages.

  1. Perform Smartest Keyword Research

Accurate keyword research is the key to a successful SEO organic campaign. You need to pick the right keyword combination relevant to your business.

  1. Build Potential Backlinks

Gone are the days of Black Hat SEO where quantity matters, not the quality. Now, having numerous links would be futile if they don’t have quality. Therefore, you need to ensure that your backlinks are from authentic resources.

These are six White SEO strategies that a renowned SEO company in Australia should exercise. Make your SEO providers are doing the same.

Author's Bio: 

Iain Campbell is an online marketing strategist who is working with the best SEO Company in Australia. Earlier he worked with a leading SEO company in Australia as a senior online marketing manager. As a part of his responsibilities, he shares informative content on online marketing including web development, designing, SEO, PPC, SMO, and SMM on a regular basis.