Ready to give your team everything they need for successful sales presentations? Every team needs skills and tools to succeed. Curious about the 7-critical components for success?

Sales presentations educate your prospects on your company’s uniqueness. With targeted presentation skills training, your entire team gets crucial skills development. They’ll learn how to whiteboard while the audience watches, how to identify key issues, how to overcome obstacles, and how to ‘connect the dots’ so every client understands the value you are offering.

What happens when your entire team has all the training, tools and hands-on coaching they need? You have a powerful engine for success. You have the key to unlock an increasing flow of qualified leads, and knowing what it takes to drive sales. You win a dramatic competitive advantage.

When you see all that is at stake for a successful sales team, the first must-have step is clear: presentation skills training. Understand exactly what goes into a single winning sales presentation. Then, press the ‘expand’ button. Watch your team ‘make it rain.’

Here are the 7 critical components to put in place.

1. Understand Your Audience
Successful sales professionals never stop seeking to understand their audience. That’s why you’re making this the top priority for your sales team.

Check out these five ways to truly know your audience.
1. Reach. What does your audience read, watch and listen to? Find this and you’re one step closer to understanding what is near and dear to your clientele.
2. Issues. What top issues do your clients face?
3. Problems. What are the problems they are hot to solve?
4. Language. What words, terms and language does your audience favor?
5. Habits. What must you understand to step into their world?

2. Provide Valuable Insights
Armed with the knowledge from Step 1, you have a wealth of practical wisdom. Share your valuable insights when you meet with your audience. You’ll be seen as a credible expert and a valuable ally.

Best bet for educational selling? Whiteboard your sales story while the audience watches.

3. Strategically Plan Your Sales Efforts
Each sales presenter has to know how to manage time, reach decision makers, close deals and follow up. A willy-nilly approach is your worst enemy.

Go into precise detail to make sure your time is well spent and highly productive. Hint: share tips for productivity across your team. Experienced sales professionals have learned a lot from years of experimentation. Leverage this knowledge across your team.

4. Communicate More With Prospective Clients
Figure out how to use the best tactics and medias to generate leads for your services. Know what works best for your audience so you can avoid common pitfalls.

5. Follow Up Consistently To Close Deals
Complete what you’ve started. While many sales associates are eager to network and meet clients and prospects, many contracts require continuous follow up…to close the deal.

6. Expand and Cross-Sell To Clients
It’s often said that the best clients are the ones you already have. Depending on your industry, current clients can be 6-8 times more likely to buy more, buy more frequently, buy faster and buy additional products. This is one of the fastest ways to boost your bottom line.

7. Build A Scalable System For Sales Success
No one has luxury or time to reinvent the wheel for every sales conversation. While it is up to you to customize to match each client, a proven system is essential for sales success.

What to look for? A 100% scalable presentation selling system. Make sure your system for sales presentation training can grow without any obstacles.

Put all these 7 steps together and you’ll know how to sell more with less effort. That’s a master plan for powerful sales presentations. Finally, the secret for growing successful sales teams!

Author's Bio: 

Milly Sonneman is a recognized expert in visual language. She is the co-director of Presentation Storyboarding, a leading presentation training firm, and author of the popular guides: Beyond Words and Rainmaker Stories available on Amazon. Milly helps business professionals give winning presentations, through Email Marketing skills trainings at Presentation Storyboarding. You can find out more about our courses or contact Milly through our website at: