The goal of every Magento website development is to increase online sales, where almost every single day, a new strategy seems to come up. However, keeping up to date with the latest and greatest strategy can be an impossible task, especially when you see the vast number of options available. As per the survey in 2018, ecommerce sales made up to 11.9%, of all retail sales and it is expected to rise to 17.5% by 2021. Therefore, one of the primary reasons that, these numbers continue to increase is that merchants are increasingly gaining access to ecommerce platforms, which is allowing them to create unique, personalized ecommerce experience for customers.

So, to help you to get most out of your Magento store, below is the given list of best strategies to opt’ for sales enhancement:

Optimize Your Buyer's Journey
Before starting to increase Magento ecommerce sales first, you need to understand what actions your customers are performing and when’ because buyer’s journey can be shown in several different ways. For instance, when we refer to the buyer’s journey here, we are referring to the sales funnel, which has three primary levels, where each address has a different set of thought process.

• Awareness – Here buyer should be aware of a need for a product or service.
• Consideration – Buyer researches competing for products or services to find the right fit.
• Decision – Here in this buyer makes a purchasing decision.

There are many different ways to optimize the process, so that a buyer can move from awareness to decision quickly.

Ecommerce Hosting
A simple way to increase sales is to improve your ecommerce store hosting performance. The faster your website loads, the more sales you will make because a delay of 1-second in page loading time, can lead to 7% of decrease in sales. So, despite the reason to improve your site speed, you should always make some changes. Therefore, the lighthouse is a great way to start and can quickly implement through your browser, without downloading anything. Hence, there are numerous websites, which will allows you to check the site speed manually.

Content plays the most essential role in generating revenue. The best way to attract customer and pull them into the sales funnel is by enticing them with great content, where it also help your potential customers to find your brand, while they are researching for the right product or the service.

Personalized Experiences
Personalization is the key factor of great marketing campaigns. So, with the introduction of artificial intelligence and machine learning, Magento development services are providing internal functionalities by creating campaigns, which can help to attract, multiple users. Moreover, improved personalized experience is an essential part of optimizing your customer’s journey.

Up-sell and Cross-Sell Products
Upselling is’ when you provide a customer with additional options for purchase. For instance, if you are selling shoes, then you can try to upsell a protection and maintenance kit, by increasing the life of the shoes and keeping them in the best possible shape.

Below are the given primary elements of good upsell:
It should be related to the original product. It should not increase the price of the original product’ way too much. If you are selling an expensive product, then the customers are more likely to buy a product, into a warranty or protection program.

Integrate Social Media
Integrating social media into your sales strategy play's a great way to increase your website sales. Social posting, interaction with potential customers and social ads, and so on’ are great ways to increase awareness. Therefore, integrating social channels with your blog for auto posting can help in using social media tool for auto-alerting your brand.

Run an SEO Audit
On average, 51% of all websites traffic comes from organic search, which means that the potential 51% of your traffic and potential customers mainly comes from the result of your SEO efforts. So, if you are new to search engine optimization (SEO), then blogging regularly will help to improve your SEO rank quickly. Henceforth, creating a great content will help to attract more buyers too.

So for wrapping up, above are the given tips to make some strategies for boosting the sales of your ecommerce website development. Besides, it is also adding values for your ecommerce to provide a personalized shopping experience for running an online store successfully.

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Author's Bio: 

Vivek Ghai has over 18 years of experience in software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for few of them.