Over the decade, there has been substantial growth in mobile app globally' where the app is shaping our everyday lives ever since its emergence. So, there isn’t any doubt that they' are re-designing our personal and professional tasks, and helping us to develop an extensive network of innovators or professionals.

So, with the competitive landscape, all the business started leveraging mobile apps and developing their mobile application to stand tall among the competitors, even according to the survey, by global CEO PricewaterhouseCoopers, 81% of CEOs approves that mobility plays a vital role in their necessary decision-making process. So, by deciding to partner with a mobile app development company is the best decision' to help your mobile application development to reach its potential.

Below are the given tips to make your mobile app breathe forever:

Market research:
Start your research with the people pain points or issues' and choose the one which you can solve' so to find data that your idea is going to resolve a problem of the current society, Google trend will help you to show you a percentage of people searching for a similar term. Therefore, Google keyword planner is another tool which can help you to find a proper volume data for searching phrases so, based on your research data' you can make your app better than you expect because designing, developing and marketing all these depends upon your research idea.

Competitive analysis:
Since there are millions of apps in play store and IOS app store, so it is crucial that you perform through a competitive analysis of the existing marketplace because, competitive analysis is the interpretation' of the current existing app, which is similar to the one you expect to launch. So, competitor web presence, their reviews, and their unique offering are some of the significant points that you can consider while performing competitive analysis. Moreover, the object is to present a new rigid app to the audience, which will keep them engaged on your app.

Scalability:
Almost about 61% of end users will not give a second chance if they face the first bad experience. So, the journey of ideation to development packed with many ups and downs and when your app is about to handle the increasing number of clients, customer, or users, then it became essential to check its scalability. Therefore, prioritizing the scalability will help to raise the activity and lower the maintenance cost, besides it also help you to enhance the user experiences.

Design:
Designing your mobile app is also another significant factor in the success of mobile application development in the market. So, an app developer must focus on the user interface, multi-touch gestures for the touch-enabled devices and also consider the platform design standards as well. Therefore, give more emphasis on UI design of an app, as it plays a crucial role in the success of an app. However, designing a mobile application is becoming popular as it is creating an instant impact on the mind of the user' while ensuring the usability of an app.

Measuring usability:
Measuring the usability is also one of the crucial task’ for ensuring that your mobile app is ideal, and has adequate speed and security to offer the user profile. So, for measuring the usability of an app, you have to smartly use the tools which can do tricks for qualitative analytics and in the feedback form. Therefore qualitative analytics will help you to know how your user is behaving within the app. So, you should make the process in such a way’ so that your users can quickly share their opinion about the specific aspect of your application.

Testing:
Lack of quality assurance' can force your end user to uninstall the app, right after downloading it because according to the survey it has found that the 44% of the end users delete the app, right after facing the issues like crashing, freezing or draining of battery charge.

So, it is very important that you test the application purposely to see whether there are any flaws or not. Therefore, your mobile app development teams need to be alert for testing quality assurance with different speeds to test for proper use of regional styles.

Keep innovating:
Right after capturing the metrics for building a mobile app, it became crucial to upgrade your app with improvements and innovative features because a mobile app without innovative features loses its usability in the long run. So, upgrading your app with innovative features will help you to enhance its visibility along with downloads of an app.

So, for wrapping up, there are infinite companies which are developing mobile apps across the globe. So, to make sure your audience is connected with your app, you need to build an app which is secured, qualified, and are capable of generating business as this will also help you maximize your return on investment.

Source URL: https://www.bloglovin.com/@vivek9522/7-significant-ways-to-measure-your-...

Author's Bio: 

Vivek Ghai has over 18 years of experience in software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for few of them.