Giving a “signature” name to your system, product or program is a great way to distinguish your offering in the marketplace. Anyone can provide a marketing workshop, but only YOU sell the “5-Step System to Dazzle Their Socks Off” marketing workshop, for example.

Having a signature name can also help you better communicate to your ideal customers what the unique transformation is that you alone offer and the ultimate end benefit it will provide.

By the way, signature system names aren’t unique to online marketing. Start looking around and you’ll see examples of signature systems everywhere. Some popular ones are the Jiffy Lube Signature Service® Oil Change, the Jenny Craig Food, Body & Mind Program, and The Ripken Way baseball coaching method.

The magic trick to coining a unique, attention-grabbing signature title is to capture — clearly and concisely — the core essence of the transformation you help clients achieve while also making it feel concrete and achievable.

Here are seven tips to keep in mind when crafting the name of your unique signature system.

Include a noun that makes your offering more tangible, like system, program, blueprint, process, plan, course, recipe, formula, technique or method.
Be sure to define the thing it is that you do. Is it weight loss? Organization and productivity? Real estate investment? Career planning? Stress management? Information marketing? Copywriting?
Include the end result, final destination or ultimate transformation in the title. To figure this out, ask yourself: “What is the No. 1 benefit someone will get as a result of using my system?” or “In what way is someone different after having worked with me?”
Add some “hooky” words to get your audience’s attention, like: proven, millionaire, revealed, secret, money, discover, hidden, profits, triple, etc.
Use a number. For example, “5-step system” or “6 weeks to a better future.” That way, your system feels doable rather than endless.
Test it out. Before you settle on a title for your signature system, spend some time testing it out with real people. I strongly advise, however, that you seek feedback from people who are your ideal target market. It makes no difference if your husband is unmoved by the name of your program designed for pregnant women. In that case, all that really matters is what women who are pregnant, trying to get pregnant or were recently pregnant think about it.
When you find something you like, test it out for its emotional appeal using the Emotional Marketing Value Headline Analyzer. It’s a free tool from the Advanced Marketing Institute. And as you probably know, 90% of buying decisions are based on emotion, not logic. You can try out by visiting:
Do you have a signature service, product or program? What’s it called? And how do you feel the name working for you? Let us know in the comments section below.

Author's Bio: 

Known as The Corporate Agent, Angelique Rewers, ABC, APR, teaches micro business owners and solopreneurs around the world how to grow their small business by working with Big Business. Get her FREE CD and articles at