The retailing industry requires making the most of visual merchandising strategies. This requires the use of various store fixtures and eye-catching displays to attract customers’ attention. Apart from creative shelves, strategic product placement, and efficient use of light fixtures, it’s a great idea to consider the use of a mannequin in your store. These are ideal for clothes and related accessories. Below are ways how mannequins promote sales.


Allow customers to relate to your items

When buying clothes, customers prefer getting an impression of how they would look on them. Hanging your clothes on hangers or racks doesn’t give this impression. Placing clothes on a mannequin makes a realistic and intimate impression of how the clothes will look when someone wears them. Seeing clothes modeled on a lifelike mannequin is likely to make the shopper buy the item.

Displaying multiple items

A mannequin can wear anything you want them to. The best thing is being able to put more than one item on the mannequin. You can place sunglasses and a hat for summer sales or gloves and ear muss during winter. This encourages customers to purchase all the items on the mannequin to get the same look. A mannequin will highlight and accent various clothes making customers desire to get a similar look. This eventually promotes buying all the items on the mannequin.

Guides shoppers to different products

Customers don’t have much time while checking out items in your clothing store. Fortunately, using mannequins in your store will guide shoppers on the various items available. A customer is more likely to pick an attire on a mannequin than one folded in the shelves. A mannequin makes checking the attire easier to avoid choosing the wrong size. Since a mannequin can wear accessories like jewelry, hats, and sunglasses, the customer is more like to purchase everything on the mannequin to get the same look.

Take on any personality

A mannequin can be used to portray various fashion attitudes while complimenting multiple types of items. For a clothing store targeting young and hippy customers, a mannequin can bring out an urban-themed display. There are various mannequin options to match the needs and themes of various stores. It’s also possible to use these displays to target particular demographics including in a kids clothing store.

Creatively when used with lighting

A well-lit mannequin makes a wonderful display for multiple items. This allows the mannequin to complement the store theme. You can use darkness with less light to get a gothic appeal. Medium lighting offers an interesting and introspective appeal. More lighting will create an active and bright ambiance in your store. Creating an ideal feel in your store will attract more customers leading to a significant boost in sales.

Photos for online retailing

Every business today strives to have a remarkable online presence . Clothing stores are no exception. You can have a website for your brand or a social media channel on Instagram, Snapchat, or Facebook. Marketing online requires having a gallery with quality images of your items.

The best way to present your clothes is by putting them on a mannequin. You have already noticed how a mannequin gives a
realistic impression of how the attire might look on a potential customer. The clothes will appear more appealing when placed on a mannequin to attract more sales.

Ideal for all types of clothes

Regardless of whether you sale ladies, gents, or kids, clothing, you can find a mannequin to meet your needs. These displays are highly versatile and come in various forms, sizes, and colors. Additionally, you can find a mannequin for specialty items like sportswear. These come in various postures and might have detachable parts to enhance versatility. Fortunately, the mannequins come in various materials with a sturdy base to prevent tipping over. Choosing the right mannequin to suit your needs will make your store organized and appealing to premium customers.

Wrapping up

Innovativeness and efficient use of displays are what sets apart the clothing store in the market. Using the most appropriate display is the trick to set your store from competitors. Using a mannequin is the trick to make your clothes look realistic and more appealing while lessening customer time spent to select the right clothes. There is a mannequin to meet your needs regardless of whether you sale kids wear, gents wear, ladies fashion, or sports apparel.

Author's Bio: 

Ashly William is a freelance writer, with years of experience, creating content for varied online portals. Her content is published on many national and international publications. She has expertise in writing about Education and Business Services.