7 Winning Steps To Promoting Your Product Or List

Step 1:

Assuming you know what your target market is, figure out where the market networks online. Places like popular blogs, forums in the niche etc.

Step 2:

You need to figure out how to get your message in front of them so they become quickly aware of your offer. If you are looking to market on blogs or forums, try to buy ads on these sites. You can buy text links or banner ads to get the word out about your offer.

Step 3:

You want these people to join your list! How can you get them to do that? The power of persuasion! Make them an offer they simply cannot refuse! Offer them a free product in exchange for joining your newsletter list. This can be a free report in your niche or anything similar. The point is to make it something of value and relevance!

You want to offer something that can be given away in numerous ways. For example, let people who are already established in the niche send it to their list as part of your affiliate program. Simpler methods include running a PPC ad on relevant sites giving out your free gift.

Of course, you can always submit articles and give your gift away in the resource box.

Step 4:

Send these people to a page known as a 'squeeze page' where you offer people your free product for joining your newsletter or list.

Step 5:

Take time to learn to send effective emails to your list. Review how to write email subjects, use bullet points and most important – how to format emails for an auto responder.

Ideally, you want to try to have a comfortable tone with your reader, just as if you were speaking to a friend. Now, the biggest challenge is to keep a safe balance of quality information and sales pitch in your email. This will keep people opening your emails. That being said, keep a watchful eye on your open rate. This will give you a clear indication of how effective your subject lines are.

Step 6:

Once you have people opening, reading and enjoying your emails you want to send them to other pages online that you can use to try to convert them into sales. You can either send them right to a sales letter or maybe to a free report about the product that you are trying to sell them.

Now I'm going to assume you're relatively new to this and don't yet have your own product for sale. IF this is the case you can still sell an affiliate product.
Just send them to a screen record video of the sales page and you explaining the benefits of the product – then redirect them right to the sales page for it. If this isn't for you apply the same technique with a free report that highlights the major benefits of the product that you are looking to promote.

Step 7:

Finally, make the reader an offer that they cannot pass up. How often do you see a membership site that normally costs $29.99 per month – but they're offing a 14 day trial for just $1? I don't know about you but regardless of what site it is I'm intrigued by the price and I hand over my $1! Then, if the contents of the site are good enough, I'm automatically re-billed on the 14th day and then every month after that. This is an extremely effective way to get sales – but try to apply this concept in any way you can and get creative with it!

Good Luckn