8 Do and Don'ts of Article Marketing

We use article submissions as a seo strategy for promoting our website products and for spreading words about our website on Internet. This whole process is known as article marketing. Ezine publishing is one of the most used seo technique by website owners, bloggers, expert and even newbies in seo arena. And if you are one of those who are interested in using article marketing as a way to improve your online sales, you should be aware of following 8 do and don't about article marketing:

1. Always produce quality and unique articles. And if you are thinking that you can get success by copying other's work, just forget about it. After the latest panda update from Google, you cannot do much with duplicate content, so the ideal approach will be writing your own content, in your own still and start respecting other article writers work.

2. You should not be submitting the same article on 100's of article directories. There are some article directories like Ezinearticles that does not accept duplicate contents. So what you can do is rewrite your articles and then submit them into top 4-5 article publishing websites only.

3. Gone are the days of sharing your website url in the resource section or your article bodies. You should be using keyword based anchor text to link to your website home and internal pages from your article body and signature section. A keyword rich anchor gives us more clicks and most importantly benefits in search engines for achieving better rankings and page rank.

4. We should be offering high quality contents in our articles. By distributing our articles on article publishing websites, we are trying to convince our potential customers that we are the best company for solving their problems. So each of our article should be worth reading for our website readers. If they like our articles, there is every chance, they will go for our website services as well. By providing high quality and well-researched contents, we will be able to create some level of trust for our website in users and search engines eye's.

5. Our articles should be free from all kind of errors like spelling errors and punctuation errors. We should be doing proof reading work before using our articles on ezine distributing websites. We should make sure that each of sentence in our article makes perfect sense and have lots of content related to what we have claimed in its subject or title section.

6. We should make sure that we write articles long enough that they get approved in most of article directories. After latest panda update from Google, Ezinearticles has increased the minimum word count in body from 250 words to 400 words. So all of our articles should be 400 word plus long. If we are writing, 200 word long articles, they will be rejected by most of article submission websites.

7. We should not be promoting our website products and services in article body. We are provided the resource box by all article distributing websites where we can mention our website products and services. So our articles should be informative around topics related to your website niche. If we try to get links for our website from unrelated topics, that will not make much sense from users and search engines prospective.

8. We should be formal in our writing style while doing article writing. We may lose lots of potential customers if we are using too high level or scientific language which lots of users are unable to understand.