8 Industries that have most benefited from Social Media

Nothing in the world of business helps in succeeding as much as networking does. A good network helps to build contacts which in turn help in increasing the possibility of getting new work and thus added revenues.
Most companies even have a ‘new business development’ cell dedicated to bringing in new work. However with the introduction and augmentation of Social media, this aspect is not only taken care of, but has been given a whole new meaning.

Almost every type of business has benefited from being present on social networking sites like Facebook and Twitter or by crowding the internet space with their company dedicated blogs.

This article highlights eight industries that have most benefited from the use of social networking platforms.

1. Film – These industry folks have used the social platform of Twitter to such an extent, and so beautifully to their advantage that a new term called the ‘Twitterati’ was coined in their honor. By displaying their real life details, right from praising rival performances openly, to talking about and posting pictures of their new born child on Twitter or Facebook, film celebrities give their fans what they crave for, doing so, mostly always before the release of a new film.

2. Fashion –Enough cannot be said about how much the fashion industry has benefited from social networking. From posting pictures of the latest designs and thus tempting potential customers, to forecasting trends thus securing future sales, this industry has gained immensely.

3. Music–.Posting videos, hiring young talent, selling records, the music industry has finally found a medium that has helped it to reach its audiences in the most cost effective manner.

4. Television – Whether it is a sneak peek into an upcoming episode or information about the lead actor, the television industry has used social networking sites to garner tremendous audience attention and participation.

5. Restaurants- Announcing an opening, change in menu, new dish or a sampling event, restaurants and lounges are effectively using varied social arenas to promote their business and acquire patrons.
6. Recruitment – LinkedIn has added immense significance to professional networking. Hiring, or checking credentials before hiring with just one click are some of the advantages gained by the recruitment industry.

7. Retail-You don’t necessarily need to invest in a website to showcase and sell your company’s products now. A simple group on Facebook can do the trick. With this medium, the retail industry has found a new avenue for directly selling its products without bearing the costs of a physical store or fancy website.

8. Gaming- Online games are passé, Castleville, Farmville and all the newer Facebook games are now a craze. The gaming industry has got a brand new outlet for selling its products and has become successful to the extent that most of these social site users are now addicted to gaming rather than networking.

Networking has now become far easier and having your company active online comes with many additional benefits like cost effective marketing and retailing, easy recruiting and guarded competition tracking.