In online marketing, there is an abundance of tools and software at any given time. There are always new tips, tricks, software, tools that make it almost impossible to keep track of all of them.

For businesses, this could pose a huge problem having a better sense of all the marketing tools available to them. And to make better marketing decisions based on what set each of these tools apart.

This list of marketing tools and software below is carefully sorted out to make sure it contains what most businesses will find useful irrespective of the industry.

#1. HubSpot CRM.

HubSpot CRM is a customer relationship software that lets companies’ sales teams focus more on other tasks of the business than dealing with spreadsheets, inboxes, leads, etc.

Suitable for both beginners and mid-market companies. Unlike other CRM, HubSpot CRM is easy to use and doesn't take months to learn.

You can create a beautiful company's contact and profile detail in minutes and organize every single detail of your customer's communication with you.

#2. WordStream Advisor.

For businesses running PPC ad campaigns (either social or search), WordStream Advisor can be God sent.

WordStream Advisor is a PPC (pay-per-click advertising) management platform. It makes managing and optimizing PPC ad campaigns affordable for both small and mid-size companies with limited time.

With WordStream Advisor, you can manage and optimize your Google, Bing, and Facebook Ads under one roof.

WordStream is a Google Premier Partner. A small group of highly qualified companies that provides PPC services for small and mid-size business that want expert help in the creation, management, and optimization of their PPC campaign.

#3. Google Keyword Planner.

If you ever do business online, you want to be found when relevant topics is been searched for. This is where Google's keyword planner can help you discover the right keywords in your industry.

While there are many keyword tools today, only Google keyword planner gives you an abundance of keyword data at zero cost.

Most other keyword tools on the same level as the GKP runs on paid plans. Their free plans come with limited keyword data to research with. But Google keyword planner is completely free for all businesses, marketers, webmasters, etc.

#4. Google Search Console.

Every business wants to get found through search engines, especially, Google search engines. Since Google search engine market share is about 86.86% in July 2020.
It became necessary to maintain good standing with the search engine giant.

Google wants every business to succeed and perform well in its search engine. Therefore, it creates free tools that let you monitor your site performance in its search engine.

This is why businesses should study and monitor the search console data carefully. It helps you in a variety of ways.

The search console gathers keyword data on your website performing pages and searches queries. Search Console help website owner keeps tabs on spam issues, security issues, submit content, request for content removal, get manual action alert, etc.

Google search console is an important marketing tool in our today's business world for almost every level of online business owner.

#5. Iconosquare.

The perfect marketing tools for marketers and businesses to grow their brand on Instagram, Facebook, and Twitter.
If you're a business owner, you know it is not always an easy thing to discover what's working from what's not on social media places like Instagram.

Iconosquare provides easy-to-use analytics and tools that let you discover what works for your type of business and followers.

You can manage multiple social media profiles for brands and companies in one place. Schedule your social media content base on followers' location, tagging, the best time to post, etc.

You can also do competitor analysis and comparison to measure your growth against selected competitors.

#6. SEMrush.

SEMrush is an advanced all-in-one marketing tool for improving search engine visibility, and for uncovering marketing insight that brings growth to your business.

From keyword research, analysis, competitor research, backlink analysis, and link building, to uncovering your competitors link profile, SEMrush has it all.

If your job is to do SEO, Social media marketing, PR, Campaign management, Competitor analysis, SEMrush can be a very reliable marketing tool.

#6. CoSchedule Headline Analyzer.

Never write a boring headline again.

Content is king, but the headline is what determines if the body content gets read or not. If your content headline does not appeal to the users, the rest of the copy doesn't exist.

CoSchedule Headline Analyzer is a tool that lets you write better headlines for your web copies. It provides the guidelines you need to write a better headline and suggest practical tips to improve your headline copy.

For business, writing better headlines backed by data is important to content marketing success.

Either you're writing content for ad copy, social media, blog, newsletter, press release, the headline is the most important aspect of any copy.

CoSchedule headline analyzer is a powerful tool to help you write better headlines for your next marketing project.

#7. Canva.

There are many online image creations and editing tools today. But if you have ever used Canva before, you will agree it is one of the best in the industry.

Canva makes image creation and editing easy. It provides a platform that makes designing professional images possible even for beginners.

The free plan gives you access to thousands of stock photos, templates, infographics, and hundreds of elements to use in your design. You can even upload your photos and make designs with them.

But if you want to get the best of Canva, the pro plan is the ideal option for business who takes their brand images seriously.

There is absolutely no limit to what you can do with the Canva image creation and editing tool.

#8. HotJar.

Analyzing traffic data alone isn’t enough to understand how users are interacting with your site content and pages. HotJar gives your insight into what element on the page user interacts with most.

The tool eliminates guesswork by recording sessions and allows you to watch how users experience your website. This gives you a clear understanding of what element on the page draws the user’s attention and gets click the most.

For companies that want to improve the website users' experience, HotJar is one tool to give a try. You can make better marketing decisions based on user behaviors, clicks, and scroll depth.

Author's Bio: 

Shamsudeen is a seasonal affiliate marketer, blogger, and author. My work has been featured in several online top publications such as Search Engine Land, Ninja Outreach, DailyBlogTips, and more. connect with me via