9 Law Firm Marketing Strategies

The holiday season had started to knock the door, and it’s time to say bye to 2018 which will be behind and time to welcome 2019 which is around the corner. Is your smart law firm ready? What measures have you taken to set your law firm to achieve success in the upcoming year?

These strategies are just what your law firm needs to be at the top of the search engine for your targeted keywords, to receive high traffic, to grow your client base, and to raise the profits. Have a glance at the ideas that get your law firm off to a strong kick-start in 2019. Use these 2019 marketing strategies to draw the attention of your prospects towards your law firm.

1. Initiate by establishing a brand

Branding helps you to establish a notable and differentiated presence in the digital space that drags and retains loyal prospects. It does not adhere only to expensive letterheads or business cards. You can mould the shape of your business using the right message. Be sure that your message should incorporate the fundamentals of your law firm that you wish to project.

The way you project your brand makes your law firm unique.

Say Instance, If some people landing on your page to file for bankruptcy, your message will be a powerful source to make them retain on your site. Look at the below image of the law office of Christopher Todd Morrison, P.C to understand in a better way.

2. Demonstrate Trustworthiness & Authority

The inclusion of both active and passive marketing activities is the strong law firm marketing strategy. The website you build stands as an example of passive marketing and helps you to build trustworthiness & authority encompassing your firm.

Here are a few examples of what you can incorporate into your online marketing strategies that trend in 2019.

You can feature the awards you have endured that establishes immediate reliability towards your law firm like Cohen & Marzipan did in their site.

3. Exhibit potential in all your practice areas

Communicating what you do and your ability to do to the clients is an important area of branding. Though the reviews and case studies help you do that you should also concentrate on this.

The magnitude of the service you provide should give a clear idea about what you are doing and how can your service help your prospects. You can find how clear Werman Salas law firm while explaining their service.

4. Expand your Footprint on SEO

Your law firm must keep an eye on SEO at all times, not just in the current year alone. Stats of recent research reveals that 75% of people never go beyond the first page of Google and 93% of online experiences commences with a search engine. You need to be in front of your clients when they search in need of your service. Clicks and traffic you get through search engines are important.

Some best SEO practice at all times for law firm is keyword research, professional titles, descriptions, good layout structure of the website, quick loading speed, and optimized images.

Other key aspects to pay attention in 2019 is to improve the time of the visitor spent on your webpage or website, to reduce the bounce rate by incorporating clear titles and relevant keywords on your webpage, by concentrating on long-form content, by using the schema mark up for your firm that explains your page details to the search engines, by building link with trustworthy sites, and focus on citation building and review solicitation is required.

Moreover, law firms target their client base mostly from the local area and so a good local SEO can be done.

There is much more article about each of these points and additional law firm SEO tips for 2019 in our ultimate guide to law firm SEO.

5. Mark your impression on Google Ads

One of the estimable ways to pull the new clients to your law firm is using paid search.

Ads are covering nearly 85% of the space on the top of the SERP.

Paid campaigns can send a large volume of traffic to your website and a powerful tool that convert the random client into paying clients. Look how ads get prioritized in the search results page for best bankruptcy lawyer Dallas and think how it could drive leads to your law firm.

Author's Bio: 

Fazeela is a Digital Marketing Executive at Bright Bridge Infotech, a law firm marketing company and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable contents pertaining to digital marketing. She holds a bachelor degree in Engineering.