Sam, My Border Collie's Internet Marketing Advice! No 4

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Sam (that's my 12 year old Border Collie) and I were walking again through the Bush (Australian countryside). Sam as usual was ranging out from me checking for the Eucalyptus trees that needed his marketing skills.

When we reached our usual rock beside the fallen log, Sam asked, "Gordon! you know how you work hard publishing that e-zine of yours? Well I think you could do better."

What do you mean I could do better Sam? I thought it was going fairly well. I get good feedback on a weekly basis.

"Well", said Sam, "I'll bet you get the feedback from only a small percentage of your subscribers and another percentage only subscribe to get the FREE ads"

"Besides what about the program you've become a member of? Is it going as well as you'd like?"

I thought it was going fairly well Sam! Don't forget I've got to support the new members until they become profitable and that takes up a bit of time.

"Look!" retorted Sam, "Are you fully occupied with your downline support? In other words couldn't you support a lot more new people in your downline if you had to?"

I suppose I could Sam, but it's a bit slow at the moment so I don't have to worry too much about that.

"You can't think like that!" said Sam. You said, you were committed to helping and training up new people to become Professional Internet Marketers."

Well I am Sam, what's all the fuss about?

"You really don't see it do you! You are only half occupied with downline support, so why don't you get more new people to train and support in your downline right now? Today!"

Well it's not as easy as just getting new people, they have to be interested in becoming new members. It's a bit like getting new subscribers for The E-zine. It takes a lot of advertising just to keep the subscriber list growing each week.

"I can't believe you could be such a silly Galah! (an Australian member of the Parrot family known for its silly antics). Look! There are thousand and thousands of Internet marketers constantly looking for better ways to become profitable marketing on the Net.

Why don't you learn from my old mate down in the creek? Old Platty the Platypus puddles up all the mud at the edges of the creek. This sends a cloud of advertising if you like to call it that and attracts the Barramundi who support him by joining him to feed for FREE."

Oh for goodness sake Sam, you're just being ridiculous, how can that possibly relate to Internet marketing?

"OK" sighed Sam, "let me try and explain it in your convoluted terms. You have two things, a 100% optin e-zine and a great program, don't you?"

Yes Sam, I have, so what?

"If you run a simple little contest in your e-zine something like this: Lets say you give away a FREE Sponsor ad to a winner who subscribes to the special marketing Newsletter that your program publishes and you run this contest in your own e-zine. Now what would happen?"

Without waiting for an answer Sam continued;

"You would find more subscribers would actually read your e-zine looking for the various contests so they can advertise for FREE. Also they would all the get benefits from the knowledge they get for FREE in the program's newsletter.

Also, when more people realise how valuable that new knowledge is, you will find that more and more will join with you just to get your support and training. Surely that makes sense to you now, hey! You don't think that I don't make use of the FREE Ad contests do you?"

OK Sam, I'll give it a go. I just wish you'd pointed me in this direction months ago instead of leaving it till now. Come on mate you'd better take me home it's almost time for lunch. What words of wisdom are you going to come up with tomorrow Sam?

"None if we don't soon get home for lunch!"