Article

Debunking the 4 Major Myths About Banking Today

Written by Karla Jo Helms

Topic: Financial FreedomPublished June 11, 2009
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One Community Banker Separates Fact from Fiction to Help You Understand the Modern World of BankingnnIf you listen to the news about banking these days, be it on TV, in the paper or from the radio drive-time talk shows, it’s mostly doom with a heavy sprinkling of gloom just for good measure: nn• “Banks aren’t lending money anymore!” n• “You’re just a number at those banks anyway!” n• “Online banking isn’t safe; they’ll steal your identity or sell your personal information!” So many myths about modern banking abound that one bank president has decided to clear the air by debunking the four major myths of banking during lean times. Or, for that matter, anytime at all. According to Robert Sumner, CEO of First National Bank of Pasco (FNB Pasco) near Tampa, Florida, “Banks do have money to lend; in fact, we’re lending every day.” Sumner adds, “All banks aren’t created equal. Maybe some of the big banks are in trouble, but try a small community bank and you’ll realize that we operate under a much less stringent set of rules. In fact, not only do we make our own rules but we get to call the shots as well.” If you’ve been fearful of approaching one of your local community banks for a loan recently, or have doubts about their safety or security, let Mr. Sumner dispel the four following myths for your convenience:nn• Myth # 1 – Banks Aren’t Lending Money Anymore: Some of the bigger chain banks, gridlocked with federal red tape or their own corporate lending policies, have cut back on personal and even professional lending as they “restructure.” However, many small community banks are actively taking loan applications and eager to help those customers seeking reasonable personal or professional loans for a variety of reasons. n• Myth # 2 – Bankers Don’t Get Personal with Customers: Community banks are famous for personal customer service. Why? Because they are part of the community. While bigger banks deal in quantity over quality, smaller banks have more time, energy and staff to keep their customers happy. n• Myth # 3 – Banks Have Unlimited Money to Spend: No bank, big or small, has unlimited money to spend. In fact, the bigger the bank, the more systems of checks and balances they have to go through in order to lend you money. A customer requesting a loan from a large chain bank in Florida might have to get approval from a regional or even headquarters office two or three states away. A small community bank can answer you on the spot.n• Myth # 3 – Online Banking Isn’t Safe: Horror stories have happened to online banking customers, big or small. However, online banking is a big customer draw for banks of any size, and they have taken special pains to make it as safe as possible, with a variety of safeguards. With a community bank, of course, the biggest safeguard is walking through the front door. If you’ve been holding off on either personal or professional banking because of unreasonable fears or mass media hysteria, don’t delay; visit your local community bank today.n

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About the Author

After handling the PR for an Inc 500 company for several years Karla Jo Helms was ready to launch out on her own allowing her to bring her unique take on the world of PR to businesses both large and small. “Public Relations is a powerful tool that can garner wide acceptance and delve into arenas that marketing cannot touch,” says Karla Jo, PR Strategist and Published Author. Helms got her start creating and implementing PR Strategies for entrepreneurs, which helped her develop a keen eye for how to hone in on the best use of PR and technology to increase the Return On Investment of one’s marketing dollars. Her theory on how attaining critical mass by utilizing all areas of PR and Marketing in today's world allows her to put together complete strategies for clients that attain measurable results. A background in sales, business management and media relations has given her the well-rounded understanding of how to harness the power of PR to communicate to diverse groups of people...the end result being a wider sphere of influence and the invaluable commodity of goodwill garnered on a broad basis for her clients.

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