Does Your Seminar Content Meet Their Needs?

You’re planning to launch a brand-new seminar. But nyou’re not 100 percent sure that the content you’vencreated is going to meet your audience’s needs.

Ever been in this situation? If so, here are 3 nthings you can do to get constructive feedback nbefore you launch your marketing blitz.

1. Set up an advisory board of trusted clients nand colleagues. Have them review your seminar agenda nand your instructors manual. Ask for input on what nyou’re missing ... and what, if anything, you can cut.

Tip: If you want to cover information that’s nsomewhat outside your area of expertise, be sure nto invite someone with that expertise to be on nyour board. You might even want that person to be na guest instructor.

2. Ask your best customers to serve as a focus ngroup. Deliver a private session of the seminar nfor free to this group ... then ask for their brutually nhonest feedback.

3. Offer the course at a discounted price and limit nthe size of the group so you can gather feedback nand adjust your teaching as you go along. Be clear nthat attendees are expected to give lots of feedbacknthroughout the course in exchange for the discount.

These three tips will enable you to go through yournseminar material and separate the chaff from the wheat, nso that you may present your best to your seminarnattendees.