Can you remember when you first learned to ride a two-wheeler bike? Was it a 1-2-3-success story? Did you fall
off the seat, bloody your knees, and scream for your
Momma? The most important question is – Did-you-quit?

I bet you stopped crying, put a Band-Aid on your knee, jumped on the bike and tried again and again until you
got the hang of gravity.


You had a “burning desire” to be with your friends who had
already mastered riding a bike. Soon-or-later, you learned to shift your weight to balance yourself, and pedal so fast you stayed upright.


When we are motivated and pursue our “burning desire”, we
will not quit until we win all the marbles of learning a
new skill. The operative word to success is No-Quiting.


First is curiosity, you want to know how it feels to learn
and experience using the new skill. Second is “tolerance-of-frustration”, you wont quit trying even though you fail again and again, until you finally learn the new skill.


You brain is driven to success because you have a burning-
desire to experience the new skill. You are willing to fail
until you finally succeed.

Motivation is your reason for trying after you failed the first or tenth time. It’s your purpose-and-direction for your continuing to try, try again, until you master the new skill.


Humans learn through four major strategies:

1. Listening to parents, teachers, & professors.
2. Watching others (apprenticeship)
3. Trial-and-Error. Remembering what does not work in
order to avoid past mistakes, and placing into long-term
memory the strategies that do work.

4. Using a combination of 1-4.

Sequence to Convince And Persuade

1. What is the deal you are offering?
2. How much is the package?
3. What’s In It for Me? (The Buyer)
4. Why should I believe a numbskull like you?

If you wait until the last step to offer your price, the
buyer mentally deletes you. 1-4 is the optimal persuasion
strategy, change it and you change the odds of success.


Our brain communicates with others by offering mental-imagery and metaphors. It is our right-hemisphere (cerebral
cortex) that creates pictures that convince others.

Our left-hemisphere uses words and symbols (numbers etc) to


Memory is created and accessed by the use of Pictures and
Associations. When you want to remember something NEW, you
must first associate (link) it with something you already

Remember, long-term memory encodes information semantically
for storage, and later retrieval.

A ridiculous image of what you want to recall, creates an
association (link) for long-term memory. When you think of
one side of the association, it retrieves the new idea with
the old concept.

The three (3) types of association are:

1. Similarities (reminds you of). Mickey and Mouse.
2. Contiguity (neighboring, continuous or connected whole. Ex. Utah and Idaho are contiguous.

3. Contrast (comparision). Ex. up and down, North and South.


Which of these six claims are bogus?

1. Speed Reading can help increase your longevity up to
6-11 years?

2. Speed Reading can help reduce the risk of Alzheimer’s
up to 40%?

3. Speed Reading can help increase your personal-
productivity (career) up to 39-41%?

4. Speed Reading can help triple (3x) your reading
speed, and double (2x) you long-term memory?

5. Speed Reading can help exercise the 12 muscles in
your eyes and prevent Dry Eye?

6. Speed Reading can help turn illiterates into geniuses?

Ask us at - how to read and remember three (3) books, articles and reports, while others can hardly finish one.

See ya,

copyright © 2008, H. Bernard Wechsler


Author's Bio: 

Author of "Speed Reading for Professionals", published
by Barron's; partner of Evelyn Wood, who graduated two
million, including the White house staffs of four U.S.