How to Turn Visitors Into Potential Clients

Any IFT is better than none, but I've got 5 highly effective tips for squeezing the most juice out of your Free Taste.

1) Don't lead with your newsletter. Most of us have such full In Boxes these days that the idea of signing up for a newsletter (even one that has great info) just doesn't have the appeal it used to.

Instead, lead with your Top 10 list, special report or audio course -and give your newsletter subscription as a "Thank You" gift.

2) Set the offer off visually so it catches the eye. You know those guys who stand on the street corner holding a Quizno's or Subway sign, dancing around and bouncing the sign up and down? They do that to catch your attention.

Translate that idea into the graphic elements of your Irresistible Free Taste opt in form.

3) Take the time to craft a gotta-read-THAT title. You don't have much room for text in that little opt in form. Your title has to do a bang-up job of letting visitors know what earth-shaking result they're going to get in exchange for their name and email. Otherwise, no sale.

4) Use a snappy word or phrase for the "Submit" button. You want to create connection and move them into action. The word "submit" in a gray box (the apparent standard) is incredibly dull and impersonal.

Spice that link button up so it fairly screams, "Click Me!"

5) Last but certainly not least, the opt in form for your IFT must be placed "above the fold." More than 50% of web visitors don't scroll anywhere. So if you're relying on them reading down the page before they get an eyeful of your wonderful free offer, well, how can I put this politely - you're out of luck, Jack.

To get the most out of your website you need to use it as a powerful tool rather than the be all and end all of your marketing strategy. It's a way to say "howdy, here I am" and with your Irresistible Free Taste in place, your visitors can say "howdy" right back.

Then let the relationship-building begin.