Marketing with an Email List is Essential

Perhaps you've been thinking about setting up a business on the internet, or maybe you've been considering promoting or increasing the online presence of an existing traditional company. If you have, then a phrase you will hear frequently in online marketing is, 'The Money is in the List.'

The 'list' referred to is an email marketing list - a database of potential customers and it is through this list that you will generate the vast majority of your sales. Although it isn't the sole way to earn money online, it is the most effective way, as you won't have to spend valuable time, effort and money chasing sales through other means. As you continue to build your email marketing database, it will become the key method of making a regular income. You can receive a constant stream of revenue simply by using this email marketing list.

Whether your business is primarily online or offline, there are many ways of selling your services or products. A combination of several marketing, advertising and promotional approaches are all effective ways of increasing your sales and profits. However, these methods will generally involve spending much more time, effort and money than if you have an email marketing list, containing pre-qualified leads, which you can use whenever you want to boost sales. You can use this list to add to your existing customer base by generating new sales or obtaining repeat purchases from buyers who have traded with you in the past.

Over time, you will build a substantial email marketing list and this will become absolutely essential for generating sales and revenue for your business. Without doubt, it will be the primary method of attracting customers and the most profitable source of income you could ever have from your online business.

You'll see just why this method of attracting business is so popular once your email address marketing list increases to the degree that you acquire at least one sale every time you follow the steps listed below. Once you see just how much income you can earn, you'll want to go on building your list even more. The larger your list, the more sales you are likely to make.

How to use your email marketing list:

1. Produce an interesting and informative piece of sales copy for the special promotion or product you are wishing to sell. Place this into your Auto-Responder email system

2. Click on send to generate a copy of your sales piece to every name that appears on your email marketing list.

3. Sit back and wait for the money to come rolling in!

That's all there is to it. Making an online income really is as simple as following the three steps listed above. You'll come to regard your Auto-Responder system almost like an ATM, where you can take money out any time you please, simply and easily.

Remember the phrase at the beginning of this article - 'The Money is in the List?' It's true!