When you are involved in a field that is as controversial as facial training you simply are not allowed the luxury of ridicules hype or unfounded claims. As the originator of Facialbuilding®, 1979, I have learned only too well the importance of being able to backup every claim I make regarding Facialbuilding®. The most common argument regarding Facialbuilding® is that facial muscle is not the main culprit in facial aging but rather the loss of facial subcutaneous fat. I must admit subcutaneous fat plays a huge roll but, the bottom line is this...
When it comes to elastic fiber, subcutaneous fat, and facial bone, facial muscle literally calls the shots.

Only when facial muscle begins to lose its proteins (protein fills the individual fibers of the muscle giving it size) will a domino effect take place. When facial muscle atrophies, you begin to lose elastic fiber because the demand for such an abundant amount of elasticity is no longer needed for the stretching of muscle and skin. The skin becomes slack. Once the elastic fiber begins to break down (fibers become rigid due to lack of use and photo damage) a loss of subcutaneous fat takes place simply because it is stored between the fibers of the elastin, collagen, and to some degree within the muscle itself. Just as important, the atrophying of muscle will also bring about the loss of bone, another reason for a flattening of the face as we age.

Bottom line:
The longer you keep facial muscles strong and highly elastic they will ...
(1)continue to put stress on the bone, retarding bone loss.
(2)maintain the demand for supple healthy elastic fiber (elasticity)
(3)slow down the loss of subcutaneous fat and collagen.

It’s a proven fact, (visit my research page at www.flexeffect.com) when you rebuild muscle through Facialbuilding you are also replacing elastic fiber, collagen, and subcutaneous fat.

Loren Pickart, Ph.D of Bellevue, WA Discovered the tissue regenerative actions of copper-peptides reports "As a Scientist in the field of aging reversal and skin remodeling, I personally want to congratulate Deborah Crowley on her design and development of what she coined in 1979, Facialbuilding. Her non-surgical Program “FlexEffect Facial Resistance Training” has literally revolutionized Facial Reconstruction Alternatives.

Author's Bio: 

Deborah Crowley is the Originator of Facialbuilding® 1979 Eureka, CA. She is a IFA Certified Personal Trainer, Former Competitive Bodybuilder, Author, Speaker and is currently teaching FlexEffect Facialbuilding at Mad River Hospital in Arcata, CA.