Own The Internet: Become An Expert Content Producer
Written by Jennifer Haubein
If you want more website traffic you need to own the Internet. What do I mean by owning the internet? You can own the Internet by having lots of content on websites, blogs, and video sharing websites.
I know this can seem like an overwhelming task, but I like to think of my experience as a television producer to help me organize everything. When I produced a special election night coverage, I planned an hour long show months in advance. Every minute was accounted and planned for. Special guests were booked, live shots were scheduled, and the news stories were written.
As a television producer you can't just wing it and go on the air without planning. If I had done this the news anchors and my news director would have been pretty upset.
But what does being a television producer have to do with putting together content for more website traffic? The key is planning. Planning ahead and creating a content schedule that you stick to every week.
Remembering my television producer training and experiences I plan out my content product schedule every month.
For example, every two weeks I write my newsletter article. Then this article is posted to my blog and multiple article directories. Also, when I post to my blog it automatically updates my Twitter and Facebook accounts driving even more traffic to my blog and website.
With automation and a television producer mentality, you can own the Internet and win more website traffic.
If you're having trouble coming up with content ideas to add to your calendar, here are some great examples to get you started.
1. Articles submitted to article directories such as www.ezinearticles.com
2. Blog posts which can also include articles you've written
3. Press Releases submitted to PR websites such as www.prweb.com or www.prleap.com
4. How To Videos submitted to video sharing websites such as www.youtube.com
5. Podcasts submitted to itunes and posted on your blog
If you're not already writing articles this is the easiest place to start. Start putting together a swipe file of article ideas you can pull from whenever you have writer's block.
Your Action Step:
Start planning out your next month of content. When are posting to your blog? When are you producing a press release? With your plan of content you can make sure you spread everything out throughout the month. Without a plan you could end up producing everything on one day or go several weeks without posting to your blog. I know this seems like a lot of work which is why I have virtual assistants. So what does your producing plan look like?
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