***Spend Your Marketing Dollars the Smart Way

Great advertising doesn't have to be expensive. Consider these low-cost, highly effective marketing strategies that Prof. Don Sexton teaches in his Marketing Mastery Program at Trump University: nnIdentify your competitors’ weaknesses and target them directly. Be the only car dealership dealer in your region that offers Saturday service hours or wifi in your waiting room - or be the only health club in your region that has a babysitter on staff. Then trumpet that advantage in your ads.nnDeliver your marketing message through tightly focused media. If you are targeting young families in just a few towns, putting handbills or posters in daycare centers can give you much more bang for your marketing buck than running newspaper ads that might reach your target audience - or might not.nnBecome part of the community where you do business. Sponsoring a sports team, cleaning up a park or donating a piece of equipment to a local hospital weaves your enterprise into the fabric of your community. Your activities will also be covered in local newspapers, radio and television.nnBrand your products strongly and consistently. Develop strong product names, memorable taglines ("The Smile Doctor," if you are a dentist), a distinctive product logo - and use all those elements consistently and often. Those are only a few ideas for getting the most from your advertising dollars. Remember that there is never any point in throwing away thousands of dollars on unfocsued marketing efforts that don't bring the right customers to your door.