Target Goes Au Naturale

We already know that Target has heart. And whether you keep it a secret or brag to your friends, you love the sensory overload of the affordable accessory meets trendy staple meets unnecessary housewares, one-stop shop. Nevermind SuperTargets, with their in-house grocery stores, Starbucks and bakeries. Does it get any more delicious than the All-American bull's-eye? For years, Target has been harLoomstate mannessing big name designers for less expensive exclusive colections. From Isaac Mizrahi to Alexander McQueen, Liz Lange to Gryson, legit fashion powerhouses are proudly showcasing their wares on the megastore's shelves. Now the Big T is making the eco-friendly crossover, teaming up with personal fave Loomstate -- an eco-friendly line that doesn't succumb to the all too-predictable granola-y vibe. The "edgy eco-friendly fashion line for men and women" uses only 100 percent certified organic cotton in its breezy, laid-back line and closely monitors production every step of the way to ensure ethical manufacturing and work conditions. But again, don't mistake purity for plain. Their regular collection is a mix of loose beachy knits and casual city looks. The Target pieces follow the same vein, with only slightly simpler designs. With the tagline "Act Natural!" you can expect the sandy color scheme with splashes of turquoise for the surfer types Loomstate attracts. Target's line shaves up a pretty penny off of the normal price, offering pieces for just $14.99 to $44.99. Check out the Loomstate for Target details, launching in sync with Earth Day this month, here.nn nnFrom Caroline Walker of Tonic. Visit Tonic for your source of positively good news.