The Power of Joint Venture Marketing & Strategic Alliances
Learn some fascinating stuff about Joint Venture’s and Strategic Alliances, what they are and how they can help you, to who’s using them to succeed – and yes even
how I made $88,000 in 60 days.

Joint Ventures have changed the way we do business just as the Internet has changed the way we find customers and deliver our goods, services and information. Together they make an incredible and extremely powerful ally.

I’ve worked behind-the-scenes with many multi-millionaire internet entrepreneurs and info-preneurs and, quickly realized that most people do not fully understand the full potential of joint ventures or even how to set them up.
So let’s change all that!

Overall, think of Joint Ventures in the form of this picture. Joint Ventures can bring customers from around the world directly into the palm of your hand.
So, what exactly is a Joint Venture?

Forbes Magazine wrote: “Good-bye mergers and acquisitions. In a global market tied together by the Internet, corporate partnerships and alliances are proving a more productive way to keep companies growing.”

JV’s may be the most powerful trend in the history of business in the America’s and fast becoming world-wide, followed by Asia Pacific region (China), then Europe (3rd) and then Japan and Africa – according to data collected by Thomson Financial.

A Joint Venture or “JV” can simply be two people (or companies) working together for a specific purpose. The purpose may vary; one time can it be to promote you, then the next time to promote your partner, or both at once. Other purposes could be: to make money; to gain exposure; to enter a new territory or to market with the help of someone who has solid ground in that market’ another is to add a piece of technology to your product without re-inventing the wheel, etc.

It is an arrangement where businesses come together to share knowledge, resources, target and/or geographic markets, and profits. Joint ventures can take on various forms.

1) Companies can come together to form a Joint Venture that becomes its own entity with ownership rights and shares. Typically this happens in BIG Business, or multi-national companies, where the term “Joint Ventures” typically refers to a merger of 2 companies into a new legal entity.
2) OR what is most common (and often the preliminary to anything bigger) they form more casual JV agreements where they launch a special one-time promotion or share resources to individually increase market reach and profits.

Joint Ventures are a phenomenon in the business community – big biz and small. It’s really powerful for entrepreneurs as it can introduce you to new targeted customers in a very fast and effective way - particularly if you don’t have a huge advertising budget or none at all.
In the Internet marketing world and small or medium sized offline businesses, many people use Joint Ventures as a marketing technique where they find partners that offer different (yet complementary) products or services, and who share the same or similar target markets. They create an informal arrangement together where they work together to expand their customer reach and advertise and promote with ZERO out of pocket expense.

For example they could “borrow” each other’s company’s customer list by promoting each other and pay a commission on any leads that turn into new customers for the JV Marketing Partner – this way there are no advertising expenses or up-front costs. While this is the most common way to “JV”, there are also many others and we encourage you to discover them within our club.
Business owners are discovering that by working together everyone wins, you scratch my back, and I’ll scratch yours. That’s how JV’s work. Don’t compete – Co-operate and Partner.

Is a Joint Venture the same as Affiliate Marketing?
“Affiliate Marketing” is another term closely associated with Joint Ventures. This is a form of joint venture where one person, known as the affiliate can be the go-between for the person who has a product or service to sell, and the customer wanting to purchase it. Affiliates earn a percentage or “affiliate commission” on each sale. Affiliates can range from the average entrepreneur or individual who personally recommends a product or service to their customers that they don’t typically carry, all the way to multi national companies. An example of this is the bridal shop that recommends a particular tuxedo shop or dry cleaner. The customer is happy for the recommendation, and the bridal shop owner is happy as they may receive a commission or referral fee from the customers’ purchase. The dry cleaner or tuxedo shop is happy as they receive new paying customers.

In the last 10 years or even less, there have been virtual affiliates or “super affiliates” who have built their own home businesses, simply by finding great products and services and then matching them up with customers who want them. Some super affiliates are so good at it and make their joint venture partner so happy by selling the product or service that they may receive 25% - 50% commission on some items. In fact, some business owners have started offering 75% or higher commissions to super affiliates on small “lead generating” products. They don’t mind large commission fees as they know that their new customers will buy other products which they can sell directly and make 100% of the profits.

Is a Joint Venture the same as a Strategic Alliance?
Strategic Alliances happen in large corporations as well. Typically a “Strategic Alliance” is an arrangement made between 2 or more companies where no legal entity or new company structure is formed. Instead they simply build a relationship with other companies, trades people and/or entrepreneurs where both agree to offer cross promotional opportunities. They recommend each others services and can often split advertising costs by sharing direct mail-outs.

Another form of Strategic Alliance is actually telling customers that they have formed an “alliance” with sister companies and therefore the customers will receive special treatment or discounts from other participating companies.
How can Joint Ventures help me?

Think of Joint Ventures or JV’s as bringing you closer to your customer (almost directly) through the channel of another business, where you each create a win/win situation. The benefit of this, besides the obvious cost savings of fewer sales people and high advertising costs, is that when both partners win, you both want to keep the partnership going and you will grow together in both profits and relationships.

Joint Ventures can be used to increase your publicity and put you in front of your target market. They can also be used to launch a new product or service directly to your target market (with zero cost fees) through other people’s list(s). You can use Joint Ventures to co-create products, books, seminars or communities with.

Let’s quickly go through some of the fun and profitable types of Joint Ventures you can do and how they can help you. In fact, there are over 20, that we will reveal to you in the new, but below are just a few that you can do:

• Agree to cross promote for zero or some commission.
• Find places to advertise on member’s websites, newsletters, email campaigns etc.
• Offer an affiliate program for constant referrals.
• Find people to co-create new products with.
• Locate internet radio shows to be interviewed on.
• Find other experts (members) you could interview on your teleclasses, podcasts or websites to gain publicity, content and leads.
• Find other experts (members) you could interview on your to create a CD product to sell with their permission.
• Offer a lead generating product to members to use for incentive marketing (free bonus when people buy their product). Example: free 7 day e-course or e-book or report.
• Offer a lead generating product to members to use for generating traffic to their booth at trade shows & expos (free bonus when stop by booth). Example autographed book.
• Look for entrepreneurs who can endorse your product or give you a testimonial for your product or write forward in your book.
• Research your product, ask for critique/ feedback on products, ideas, services etc.
• Trade Links exchange to increase traffic to your website.

Who uses Joint Ventures in their Marketing Strategy to grow their Business?

Ok, the quick answer is probably every major business large or small that is successful in generating a lot of income is using Joint Ventures.

But let’s look at a few examples (the list is simply too long to list them all):

Just a sample of the many Big businesses: WAL- MART, Home Depot, Starbucks, Airlines, ING Direct - The Amsterdam-based global financial services group.

Many marketers and entrepreneurs use Joint Ventures to get their products out to the masses quickly by asking partners to participate in a product launch, or getting their book to a best-seller status, or even to gain leads for their own customer base by asking other speakers or experts to participate as a live or ‘virtual’ speaker. The JV Partner sends out a promotion about the event, both parties collect leads, and if any one of those leads buys a product, both parties share in the revenue.

I have participated in this type of joint venture myself. I simply asked 2 companies to let their customers know about my product and sold close to $88,000 of product in less than 60 days. Of course, I offered them a thank you commission. So both parties benefited. But this promotion cost neither partner any extra expense to put on, so if no-one bought my product at all – neither myself nor my joint venture marketing partner would have lost anything.

Speakers/Authors: Drew Miles, Robin Elliott (, Cynthia Kersey, T. Harv Eker, Wendy Robbins, Mark Victor Hanson & Jack Canfield (Chicken Soup for the Soul Founders), Robert Allen (Nothing Down, Multiple Streams of Income)…the list goes on. John Assaraf, a best-selling author of The Street Kid's Guide to Having It All and contributing expert on The Secret (movie), used joint venture strategies to help propel his book to the Best-Sellers list. A.J. Brown of ( promoted someone else's program and earned over $4500 in affiliate fees. Joel Christopher ( has been known to say his first JV project generated $33,000 in sales over 17 hours.

Internet Marketers/Experts: Alex Mandossian, Matt Bacak, Tom Antion, Yanik Silver, Joel Christopher, Lisa Cherney, Armand Morin… and countless others.

Almost every Author: Just open up a book jacket. Do you see testimonials? Endorsements? Many people trade their endorsement for free advertising in the book. Their endorsement, name and website URL appears on the book jacket or website. Both parties gain recognition, but also credibility through simple association. These are all benefits that cost neither party any money – no risk, no money and all reward. This is a form of Joint Venture.

Or have you seen chapters written by other contributing authors? Again, the person contributing gets more widely known and more publicity. In fact multiply that by 100 if the book they contributed to becomes a best-seller. This is a form of Joint Venture.


The person doing it the least but yet could benefit the most is … YOU!

Small Business Owners, Entrepreneurs and Service Professionals…from the handyman, mortgage brokers, accountants, financial planners, investment advisors, caterers, stylists, coaches, counselors, doctors, healers, naturopaths, to lawyers – the list goes on and on.

The fact is, if you’re not using JV’s today or within the next 30 days – you are throwing away massive income and many lost sales.

If you want to fast-track finding marketing partners and learning about JV’s , the is a powerful Joint Venture club that helps you grow your business by creating strategic alliances around the world or in your local area. Inside you will find the tools required to take your business to new heights as well as a knowledge base ensuring that you know how to get every ounce out of each idea, contact or process.
The has the potential to open to you the secrets, the tools, and the contact relationships that many of the most successful businesses use everyday. Visit the website to receive a special discount today.

Author's Bio: 

Considered one of North America’s most influential entrepreneurial mentors, Stefanie Hartman is known as “The Expert’s Expert” to help you get clients, skyrocket sales, and become famous in your niche or field. CEO of Centaur Strategies, Stefanie founded the entrepreneur’s “Millionaires-in-Training Mentorship Program” that literally teaches you how to re-invent yourself, become a published expert, and create a six-to-seven-figure annual income selling information you already have! Learn the behind-the-scenes marketing, business and profit secrets from the “marketing expert to the guru’s.”