The Showbiz Approach To Reading

Cherry Pua-Africa is the author of stories such as The True Story of Humpty Dumpty that was recognized and awarded by Japan SV Association, The Culture Cat Series used by Cambridge Informatics throughout its franchise network and the Story Ring. She is also the producer of the educator's favorite storytelling CDs entitled The Story Ring and Never Ending Rhythm and Rhymes.

She is currently the Managing Director of Never Ending Story, a Singapore-based education consultancy firm providing training and coaching service to educators and school business managers and developing high impact school programmes. Cherry is also a director of ACT English in Thailand and has managed several kindergartens and speech and drama centres.

To date, Cherry's clients include Cambridge Child Development Centres (Informatics Singapore), ACTs of life Singapore, Singapore Repertory's Little Theatre Company, Singapore Asian Civilisations Museum, Total Child Centre Malaysia, Kinder Minds Philippines, etc. She has given high impact workshops at the National Storytelling Network in the USA, International Reading Association, Southeast Asian Education Ministers Organization, Chitrlada Royal School in Bangkok, SEGI College in Malaysia and so on.

Cherry is currently a columnist in the education section of The Star newspaper in Malaysia and Bangkok Post in Thailand. She was also a guest consultant in famous child-related TV programmes in the Philippines, being a former speaker of Gain's Multiple Intelligences and has appeared in Bangkok Post, Singapore Parent Magazine, Manila Bulletin, Manila Chronicle, The Nation, Philippine Daily Inquirer and Philippine Parents' Magazine.