‘If Facebook would have been a country, it would be third largest in the world’, do I need to put more facts to prove the high popularity of Facebook? Supposedly the answer is no. Launched in February 2004, Facebook is just 8 years and a few months old member of the internet marketing. However, age is no bar for this member; this has been proven in the very first line. Though it was launched with the purpose for establishing personal communication, but presently the respective social network is utilized as a powerful tool of social media marketing. Thus, social media marketing and Facebook together form an all new world of Facebook Marketing.

Facebook marketing is all about promoting your products or services or brand by the means of Facebook. There are very simple Facebook marketing tips and practices that can help you in earning profits from the respective platform.

Create a Facebook Profile Page

Create a profile page for both yourself and your business. Put all the relevant information, including photo albums and videos. Don’t forget to add the ‘add friends’ button on your timeline and ‘subscribe’ button on your brand’s profile page. By creating a facebook profile page you can run a successful social media marketing campaign.

Create a Fan Page for your business

Fan page will be an extension to your business profile page. The profile page comes with a pitfall that you cannot add people more than a particular limit of 5,000. Facebook fan page is designed to overcome this hurdle, as you can add as many as possible followers to it. Update your fan page with relevant and interesting content.

Utilize Facebook Event feature

Facebook gives an option to create an event and send invites of the same. This helps in keeping your fans and followers engaged. Always remember that if you want your fans or followers to turn into your real time customers, then you need to keep them engaged and updated.

Join other Facebook pages

Look out for other fan pages with respect to your business. Participate in their activities and post comments. This is one of the most effective ways of creating links.

Tag your fans in photographs

This is yet another way of staying connected with your followers or fans. Tag them in your pictures (these can images can be of your new collection). Or you can ask your fans to tag themselves and become the part of the promotion.

Add Facebook Plug-ins

‘Like’, ‘Comment’ and ‘Recommendations’ are a few plug-in that you can add to your page. These buttons will enhance your online communication with your fans. There are various other plug-ins that you can add gradually.

Facebook marketing forms a very important part of social media marketing. There are various reasons behind this. One of the main reasons is the rapidly growing popularity of Facebook. Now, the reason of this growing popularity can be the easy to understand and use feature. So, in case you are yet to step into the field of digital marketing, the frame your plans considering the importance and impact of Facebook marketing.

Author's Bio: 

In an era of Internet marketing, it requires depth knowledge of social media marketing, if one has to have an expertise in this field. The author has a blend of experience in running social media marketing campaign and he writes about topics like social media agency.