A Brief Guide to SEO, SMO and PPC packages – Pros and Cons

Thinking of getting an SEO package? Or are you considering SMO packages? Perhaps someone has suggested that you get PPC packages. You might be aware that these are all different types of Internet marketing packages. But are you clear about their relative advantages and disadvantages? It’s important to be aware of these things before you invest your time and money in them. Here’s a succinct guide to the pros and cons of PPC ads, SMO and SEO:

PPC Packages

Pros: With more than 50% of online purchases being preceded by search engine research, it is the perfect time to get PPC packages. You can also get your ad running in as little as 10 minutes, once all the initial set up has been done. Another advantage is that you’re only charged for the clicks you get on your ad - so you pay for your advertising only when it actually engages a viewer.

Cons: The biggest con of pay-per-click advertizing is that you can exhaust your advertising budget very quickly if you're not careful. The cost per click can also be astronomical if you target very competitive keywords.

SMO packages

Pros:SMO packages are quite affordable first of all. You can reach many potential customers through word of mouth; one happy customer can forward your details to a long list of other potential customers. As you are directly in contact with the public, you can build your brand by representing your company and its values in the best manner. Through the open exchange of opinions on such social media, you can learn how to improve your business and also gain loyal customers by taking their opinions seriously. As you better understand your audience, you will get an idea about how to target them better in future.

Cons: SMO needs a lot of time and effort, for creating, editing, and uploading content, which could require more resources than you currently have. You also need to constantly update your content to ensure that it is fresh and relevant. You should also be ready to face and respond to open criticism, which could be potentially detrimental if the negativity spreads. SMO is also a long term marketing campaign and requires you to be patient to see results.

SEO packagePros: An SEO package is one of the most cost-efficient Internet marketing tools and it can increase sales tremendously once high rankings are achieved. It can help in more effective branding of your product.

Potential customers are easily directed to your website, via search results for specific keywords. It is easy to customize SEO for different types of audiences. There are also many indicators which can measure the effectiveness of SEO, making it easier to calculate returns on investment.

Cons: It takes a long time, literally months and even years, to get a good organic ranking in search engines. It’s a long term marketing strategy that needs patience. There’s no 100% guarantee of conversion of the traffic.