A Four-Pointer Comparative Study between Digital Media and Traditional Media

With the continuous growth of the online marketing, brands have taken it to them to invest more and more time on availing these services. The main reason behind the constantly evolving popularity of the digital media is mainly because of the outreach and the wider exposure it provides the brand with. The traditional media is limited to the resources of just advertisements on the newspapers or television or other multimedia sources. These are often used but do not have the kind of impact that the online media has.