Many people hold the belief that sales and marketing has to be pushy.

Nothing could be further from the truth. Sales and marketing is about making people aware of what you offer and creating the opportunity for people to make a decision based on their wants and needs.

If you believe in what you do, you owe it to your market to let them know what you offer. To not do this is a disservice to your market.

Primary reasons people won’t succeed at marketing:

Fear of the unknown
Not knowing what to do
Not knowing who their target market is
Trying to be all things to all people
Using a shotgun approach
Not budgeting for marketing
Lack of time
Poor planning
Being too scattered
Chasing after the next get-rich-quick scheme

My goal for you is that you fully understand the blessing that sales and marketing is to you and your business.

The fact is, if you want to succeed in your chosen business endeavors you absolutely must know how to market,who your market is, what the market perception of you and your business is, market trends, and how it all fits together.

Countless entrepreneurs never take the time to do a proper analysis before delving into their product and service development, marketing, sales and delivery to the market. This can prevent maximum success for a business.

What You Absolutely Must Know

As you begin to develop your marketing strategies keep in mind some of the most important aspects of marketing.

You have to know who your market is and is not. You must know your limits including budget, time and resources. You have to know who you want to do business with and who wants to do business with you. You need to know
what sets you apart from your competition. You absolutely must know and understand your unique selling proposition. And you must continually evaluate who your market is and is not.

You also have to know what motivates your market to take action. In most cases it boils down to four primary areas. They want to increase revenues, increase productivity, decrease costs or increase the quality of their personal or professional life.

The more you can pinpoint specifically what they want the easier your job in development and delivery of products and services becomes.

Author's Bio: 

Kathleen Gage: Receive Power Profits 101: Must-Dos in Marketing
to Make More Money This Month Than Your Entire Last Year! FREE video

Kathleen works with consciously focused speakers, authors, coaches and consultants helping them to build six figure businesses by packaging their knowledge so they can reach more of their market, impact positive change and create multiple streams of revenue.